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AResearchontheConstructionofHigherVocationalMarketinginYunnan

  

  1. (FacultyofBusiness,KunmingMetallurgyCollege,Kunming650033,China)
  • Online:2017-12-05 Published:2017-12-05

Abstract: Undertheguidanceoftheprojectteam whosetuptheprofessionalteachingstandardsofthenationalmarketingprograms,aprojectgroupfromKunmingMetallurgyCollegeandtheCityCollegeinKunmingUniversityofScienceandTechnologycarriedouttheinvestigationintothecurrentdemandofthemarketingtalents,theemploymentsituationofthegraduatesandprofessionalbuildingprogramsinordertohaveagoodcommandofthesituationinYunnanprovince.Itwasanalyzedtherequirementsofenterprisesintheknowledgeofmarketingindustrytalentanditstrend,whichcanprovidetheevidencefortherevisionofthepersonneltrainingprogramtocultivatethemarketingprofessionaltalentsinvocationalcollegesanduniversities.

Key words: highervocationaleducation, marketingmanagement, specialtyconstruction

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