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    05 December 2017, Volume 33 Issue 4
    AResearchontheConstructionofHigherVocationalMarketinginYunnan
    LIYabin,LIUYing
    2017, 33(4):  1.  doi:doi:10.3969/j.issn.1009-0479.2017.04.001
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    Undertheguidanceoftheprojectteam whosetuptheprofessionalteachingstandardsofthenationalmarketingprograms,aprojectgroupfromKunmingMetallurgyCollegeandtheCityCollegeinKunmingUniversityofScienceandTechnologycarriedouttheinvestigationintothecurrentdemandofthemarketingtalents,theemploymentsituationofthegraduatesandprofessionalbuildingprogramsinordertohaveagoodcommandofthesituationinYunnanprovince.Itwasanalyzedtherequirementsofenterprisesintheknowledgeofmarketingindustrytalentanditstrend,whichcanprovidetheevidencefortherevisionofthepersonneltrainingprogramtocultivatethemarketingprofessionaltalentsinvocationalcollegesanduniversities.
    AResearchontheRelationshipbetweenLearningStrategiesofSpokenEnglishandLanguageLearningAnxietyofnonEnglishMajorsStudentsinHigherVocationalColleges
    CUIYue,HEYayun
    2017, 33(4):  8.  doi:doi:10.3969/j.issn.1009-0479.2017.04.002
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    InordertoexploretherelationshipbetweenlearningstrategiesofspokenEnglishandlanguagelearninganxiety,441vocationalcollegestudentswereaskedtodothequestionnaire.Theresultsindicate:thevocationalstudentshavehigherlevelofanxietyabouttheirownoralEnglish.Usuallytheseareshownasthefollowing:firstly,learningstrategies,especiallythemetacognitivestrategies,wereseldomusedinEnglishlearning.Secondly,speakinganxietyisinverselyrelatedtoEnglishspeakingstrategies.Theresearchsuggests:toimprovestudents’oralEnglishstudyinhighervocationalcollege,educatorsshouldnotonlyattenuatethelanguageanxietyofthestudentsinhighervocationalcollege,butalsodeveloptheirownlearningstrategies.
    DesignandImplementationofEconomicLawCourseBasedontheTheoryofProfessionalTasks:aCaseStudyofAssetEvaluationandManagementMajorinHigherVocationalEducation
    LIUXi
    2017, 33(4):  15.  doi:doi:10.3969/j.issn.1009-0479.2017.04.003
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    Thecoursedevelopmenrofeconomiclawforthestudentsmajoringinthedevelopmentofassetevaluationandmanagementinhighervocationaleducationshouldbebasedonthelocalassetevaluationindustryandtherequirementforthelegalqualityoftheemployees,andtheteachingdesignandteachingactivitiesshouldbeinaccordancewiththepracticallegaltask,whichcanhelpstudentsknowtherealprofessionalacitivityandimprovetheirlegalknowledgesandlegalabilitiessoastorealizetheconnectionbetweenteachingandworking.
    DiscussionontheRunningStatusofMechanicalandElectricalMajorinHigherVocationalColleges
    ZHUHuijun
    2017, 33(4):  20.  doi:doi:10.3969/j.issn.1009-0479.2017.04.004
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    Underthebackgroundofeconomicglobalization,educationinternationalizationbecomesamajortrendandeffectivewayforhighervocationalcolleges.Itbecomesanewtrendofeducationtoimporthighqualityeducationresourcesandimproveinternationaltalentscultivationleveltocaterfortheinternationalizationrequirementsoftalentsinthebigenvironment.Theincreasingdemandhasbroughtaboutrapidexpansionofschools.However,theopportunities,risksandproblemsoftencomehandinhand.FortheproblemsincooperativerunningofhighervocationalcollegesbyChinaandforeigncountries,weneedtoactivelyseekfeasiblesolutions,clarifytheorientationofcooperativecollegerunningbyChinaandforeigncountries,enrichtherunningmodes,andoptimizethemajorsarrangement.Wealsoneedtoreformtheteachingmethods,improvetheteachingqualityandenhancethefacultytopushthejointlyrunningcollegestoahigherlevel.
    OnStudentsAutonomousLearningMeasuresinHigherVocationalColleges
    LIMuwen,DUZhonglin
    2017, 33(4):  24.  doi:doi:10.3969/j.issn.1009-0479.2017.04.005
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    AutonomouslearninghasbecomeapopularanduniversalwayoflearningandhasbeenadoptedbyCollegestoassiststudentswithautonomouslearning.Theefficacyofautonomouslearningmeasuresisnotonlyaffectedbytheexecutionofcollegebutalsobythestudentsthemselves.Basedontherelatedtheoriesoflearnerautonomyandthecharacteristicsofstudentsinhighervocationalcolleges,thepaperexploresthemeasurestoassistautonomouslearninginhighervocationalcollegesandcombinesthedataofavocationalcollegetoanalyzetheeffectivenessoftheirautonomouslearningmeasures.Finallythepaperalsosharessomeexperiencetoimprovetheeffectivenessofautonomouslearning.
    ResearchonthePracticeandTimelinesofOnlineIdeologicalandPoliticalEducationPlatforminHigherVocationalColleges
    CAOYonga,YANGYongfengb,WANGYuc,ZHAOYafangd,CHANGQingqingd,WEIRonge
    2017, 33(4):  29.  doi:doi:10.3969/j.issn.1009-0479.2017.04.006
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    Nowadaysinternethasbecomeanimportantsourceandchannelforcollegestudentstoobtaininformation.Collegestudents’dailylifeandstudyhavebeencloselyconnectedwiththeinternet.Ithasbecomeamajorpartforcollegestudentstocarryoutdailyideologicalandpoliticaleducationthroughtheinternet.Withtherapiddevelopmentofinformationtechnology,ithasbecomeaveryimportantandurgenttasktoactivelyexplorenewcarriersandmodesofcollegestudents’ideologicalandpoliticaleducationunderthenewsituation.Thispaper,takingtheFacultyofEnvironmentalEngineeringofKMCasanexample,explorestheefficiencyofeducatingcollegestudentsideologyandpoliticswiththehelpofinternet,newmedium andmanytechnologies,andfindsthatthiskindofteachingplatformisefficientintheinteractionwiththestudents,andhelpfulforthemtostudyinthefieldofideologicalandpoliticaleducation.
    SharingandOptimalConfigurationofPracticalTeachingResourcesinHigherVocationalColleges
    QIUPengrui1a,CHENFuliang1a,ZHANGXingxing2,SIHuiying3,ZHUChao4,LIDongsheng1b
    2017, 33(4):  35.  doi:doi:10.3969/j.issn.1009-0479.2017.04.007
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    Theprocessoftheconnotativedevelopmentofvocationaleducationneedscontinuousconsumptionandoccupancyofpracticalteachingresources,andthehighqualityandsufficientpracticalteachingresourcesaregreatsignificancetothecultivationofvocationaltalents.Inlightofobviouslagindistributionandsharingofpracticalteachingresourcesinvocationalcolleges,thispaperstartswiththenecessityofsharingofteachingresources,discussestheproblemsconfrontedinsharingandrationaldistributionofpracticalteachingresourcesinvocationalcolleges.Thispaper,basedonthelaggingphenomenonofsharingandoptimalconfigurationofpracticalteachingresourcesinhighervocationalcollege,alsoputsforwardthestrategiestoimprovethetheevaluationsystemofvocationaleducationinvocationalcolleges,innovatingthemeasuresforrationaldistributionofpracticalteachingresourcesandconstructingaplatformforsharingofpracticalteachingresourcesinvocationalcolleges.

    TheExplorationonGroupPsychologicalCounsellingPracticeandtheLifeEducationamongHigherVocationalColleges
    PANYashu
    2017, 33(4):  38.  doi:doi:10.3969/j.issn.1009-0479.2017.04.008
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    Itisapressingproblemandasignificanttasktocarryoutlifeeducationamonghighervocationalcollegesinthenewperiod.Accordingtotheresearchers,thecollegestudents’ignoranceoftheirlivesiscausedbytheirlearningpressure,interpersonaltensions,andpsychologicalproblems.it'salsodirectlyrelatedtothelackofthelifeeducationinourcountry.Howtocarryoutthelifeeducationisanissueurgedtobesolvedineducationsystem.Inanewperiodofcollegestudents'mentalhealtheducationandworkingsystem,itisnecessarytouseapplicationsofcertaintechnologiestoknowthestudentswhohaveatendencytosuicidethemselves,andcarryoutlifeeducationwithgrouppsychologicalcounselingmethod,aimingatinspiringstudents'thirstforliving,cultivatingtheircorrectlifevalues,correctingandtrainingtheirbadcognitionsandbehaviors,achievingthegoaloflifeeducationandpullingdownthecampussafetyaccidents.
    TheProblemsandCountermeasuresforFinancialManagementinHigherVocationalColleges
    YUANHui
    2017, 33(4):  44.  doi:doi:10.3969/j.issn.1009-0479.2017.04.009
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    Underthebackgroundofthecontinuousexpansionofvocationalcolleges’runningscale,thefinancialmanagementactivitiesofvocationalcollegestowardatrendofpluralismandcomplication.Howtoincreasecollege'sincomeandreduceunnecessarywasteofresources,howtoimprovetheefficiencyofcapitalusingaswellashowtoimprovethefinancialmanagement,havebecomeacommonconcernofhighervocationalcolleges.Thispaperdeeplyanalyzestheproblemsofthemanagementofcapital,themanagementofbudget,theimprovementoftheaccountingability,theconstructionofinternalcontrolandtheconstructionoffinancialperformanceevaluationsystemwhichexistincollege'sfinancialmanagement.Itproposescountermeasureswhichaimatthesolvingthefinancialmanagementproblemsinhighervocationalcollegesaccordingtothecombinationwithpracticaljoboffinancialmanagement.Ithassomekindofreferentialsignificancetoimprovethevocationalcolleges’financialmanagement.
    ResearchonAuthorizationActivitiesinGovernmentProcurement
    ZHAOFabin1a,ZHOUHui1b,WUYujing2,CHENYonghong1c
    2017, 33(4):  56.  doi:doi:10.3969/j.issn.1009-0479.2017.04.011
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    Throughstatisticalanalysisofthepublicresultsofbiddinginacertaincity,theauthorfindstheauthorizationisoneofthemainreasonsfortheannulmentofbiddings.Thispaperanalyzestheobjectivesofgovernmentprocurementandtheinfluencesoftheauthorization,regardedasanimportantpartinthequalificationexaminationandformalexamination,onabid.Thispaperalsosumsupthecontentsofauthorizationlettersandsuggeststhatbiddersshouldmakeproperresponsestobiddingdocumentsandgivesuggestionsongivingproperjudgementsofdeficiencyofcontents,mistakesandunspecificationinanauthorizationlettersoastoguidethegovernmentprocurementbiddingactivities.
    InvestigationsandAnalysisonCurrentNeedsofLogisticsCustomersServiceinYunnan
    CHENGZhijun,YEYi,LIYirong
    2017, 33(4):  62.  doi:doi:10.3969/j.issn.1009-0479.2017.04.012
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    Accordingtosatisfactionsurveysofthecustomers’attitudetowardthelogisticssevices,logisticsclienttypesandtheirchangingneedsarebeinganalyzed.Thus,thelogisticsenterprises,basedoncustomers’valueandneeds,canenhancetheirlogisticsmanagingcapabilitiesthatarealignedwiththeclassofcusomers,sothattheycangraspthemarketandprovidestrongsupportforthedevelopmentandgrowthoftheenterprises.
    FeasibilityAnalysisonCloudAccountingamongSME
    XIAOMeilinga,GAOXiongb,ZHANGRuijuea,JIEYinga
    2017, 33(4):  67.  doi:doi:10.3969/j.issn.1009-0479.2017.04.013
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    Informationtechnologyhasbeenappliedinmoreandmoreindustriesandfields,whichplaysavitalrolethatdirectlyleadstheinnovationofIndustry.Forsmallandmediumenterprises,accountinginformationisapartofconstructiontopromotingenterpriseinformation.Itimpactsontheimprovementoftheeconomicefficiency.Inordertoensuretheaccuracyofaccountinginformation,betterforecastandevaluatethefinancialdevelopmentofenterprises,cloudaccountinghasappearedandattractedmoreandmoreattention.Ithasobviousadvantagesincostandefficiencyaswellassomeflawsandproblems.Therefore,itisnecessarytoanalyzeanddiscusstheapplicationofcloudaccountingintheaccountinginformationizationinsmallandmediumenterprises.
    OntheReform ofConsumptionTaxundertheBackgroundof“ReplacingBusinessTaswithVAT”
    HUAYan
    2017, 33(4):  72.  doi:doi:10.3969/j.issn.1009-0479.2017.04.014
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    Withthe“replacingbusinesstaxwithvalueaddedtax(VAT)”hasbeenfullyimplementedinChina,theconsumptiontaxbecomesincreasinglyprominent.Meanwhile,theconsumptiontaxreformhasalsoattractedmuchattention.Therefore,thegovernmentandtherevenuedepartmentshouldtakemeasurestopromotethereform,assuretheimplementationanddeepenthereformoffiscalandtaxsystem.Thispapermainlydiscussesthecharacteristics,thestatusquo,thesignificanceofconsumptiontaxreformandthereformofconsumptionunderthebackgroundof“replaccngbusinesstaxwithvalueaddedtax”forthepurposeofimprovingtheconsumptiontaxsystem,andaddsomegoodsandservicesintothescopeofconsumptiontax.
    TheConstructionofMobileLibraryBasedonWechatPlatform
    RENYuemei
    2017, 33(4):  81.  doi:doi:10.3969/j.issn.1009-0479.2017.04.016
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    Withtherapiddevelopmentofmobileinternetandcontinuousupdatingdevicesaswellasthepopularityofmobilephones.SmartphoneshavealreadyreplacedthetraditionalPCandbecomethelargestnumberofinternetterminals.Themajornationallibrararieshavetriedtoprovidemobileservicesforreaders,andthemobilelibraryservicesgraduallyhaveextendedtoinformationquery,mobilereading,videoservices,etc.Basedonthecurrentplatformoftheexperienceofusingmultiplelibraries,Wechatlibrarycanimproveitsfunctionality,interactivityand“marketing”consciousnessfrommanyaspects.
    DomesticationofFilm Subtitles:HowtoReconciletheLocalization
    GAOHui
    2017, 33(4):  85.  doi:doi:10.3969/j.issn.1009-0479.2017.04.017
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    WiththedeepeningcommunicationbetweenChinaandEnglishspeakingcountries,thesubtitle’stranslation,asawaytounderstandtheplotofthefilm,isgraduallywarmingup.Subtitletranslationtakesonatrendofcolloquialization,networking,domesticationorlocalization.Centeringonthecontroversialsubtitletranslationofseveralfilmsinrecentyears,thepapergivesexamplestoillustratetheadvantagesanddisadvantagesofsubtitlingtranslationandsuggeststhatatranslatorcanappropriatelyexerthisorhersubjectivityonborrowingorcreatingasenseofhumorreasonablyinsubtitletranslationinordertoattaintheintegrationoflocalization.
    AStudyontheTranslator’sEthicsinBorderTownTranslatedbyJeffreyC.Kinkley
    GAOXiaopeng
    2017, 33(4):  90.  doi:doi:10.3969/j.issn.1009-0479.2017.04.018
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    BorderTownisoneofthefamousworksbyShenCongwenwithauniquetechnique,anditispreferredbyreadersathomeandabroad.Ithasbeentranslatedintomorethan40foreignlanguages.Asweknow,translationisaninterculturalactivity,whichismeaningfulforculturalcommunicationbetweenChineseandwesternpeople.Kinkley’sBorderTown,whichdeservesgreatvalueforthestudyofShenCongwen’sworks,isthefirstsingleEnglishversiontranslatedbyoneperson.ThetextaimsatanalyzingKinkley’StranslationethicsasatranslatorandthepurposesaswellasthetruereasonsbehindthetranslationstrategiesofhisBorderTownfromtheperspectiveofChesterman’sfivemodelsoftranslationethics.Besides,itwillbeusefulforustohaveabetterunderstandingoftranslationethics,whichcanguidethepracticesoftranslationofChineseliteraturesandpromotemoreandmoreexcellentChineseliteraturestogoout.
    OnGrowthofLijiangCultureBrand
    LISiyu
    2017, 33(4):  96.  doi:doi:10.3969/j.issn.1009-0479.2017.04.019
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    Lijiangisrichinminorityculturesandtheredantiwarcultures.Lijiangculturebrandsincludecultureorientedtourism,handicraftsarticlebrand,film andTVindustrybrand,festivalcultureindustrybrand,culturalandcreativebrandaswellascommonwealculturebrand,etc.Theupgradeprocessofcultureindustryisthedevelopingprocessofindustryfromnobrand,lowendbrandtothehighendbrand.Thekeyofbuildingculturebrandispayingmuchattentiontothequalityandculturecreativity.Therefore,thewriterputsforwardthesignificanceofcreatingLijiangculturebrandandaseriesofcountermeasures.
    TraditionalTechnicsofAlkaliInXiangyunCounty
    LIZhenyu,QINGuifen,QINYing
    2017, 33(4):  102.  doi:doi:10.3969/j.issn.1009-0479.2017.04.020
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    WangJiazhuangvillageofXiangyunCounty,YunnanProvince,withaspecialkindoftraditionalproductiontechnique,thevillageheremakesthemostofalkalinelandthattheirancestorsleftforthem,adheringtomakingXiangyunAlkaliintraditionalskills.ThispaperintroducesthetraditionalprocessofproducingXiangyunalkali,andpointsoutthatitsstillplaysaroleinlifeandmedicinevalue.