关键词: “漂绿”广告, 生态话语分析, 及物性系统, “人与自然生命共同体”, 生态哲学观

Abstract: “Greenwashing" advertisements refer to the green propaganda with the nature of whitewashing. lt is of significant research value to apply the eeological discourse analysis to such discourse which iscontrary to the eeologieal harmonious development. The transitivity system within the ecological discourseanalysis model can analyze the ecological views of the clauses layer by layer, and help to clarify the dis.cursive strategies of the “" greenwashing" advertisements. lt is designed to reveal transitivity features andhidden ecological views in the “ greenwashing" advertisements of mineral water, frm the perspective ofthe transitivity system within the eeological discourse analysis model and the ecosophy of “Community ofLife for Human and Nature". lt is found that there are three major discursive strategies in “ greenwash.ing" advertisements: Nature as Value, Nature as Possession , and Nature as Patient. By exaggerating thenatural attributes of products , converting nature into an object of possession , and treating nature as a pas.sive object, these strategies mask the actual environmental impaet of corporate production activities.Therefore , “ greenwashing" advertisements are contradictory to the ecosophy of “Community of life forHuman and Nature" , belong to the destructive discourse, and contain the destruetive eeologieal orientation.

Key words:  , " greenwashing" advertisement, ecological discourse analysis , transitivity system, “Community of Life for Human and Nature", Ecological philosophy