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昆明冶金高等专科学校学报 ›› 2025, Vol. 41 ›› Issue (2): 119-.DOI: 10. 3969/j. issn. 1009 - 0479. 2025. 02. 019

• 语言文化与艺术研究 • 上一篇    

IP 形象设计在科普知识传播中的多维度应用探究 -- 以云南省疾控中心 IP 形象设计为例

  

  1. 1. 昆明冶金高等专科学校艺术设计学院,云南 昆明 650033;2. 云南省疾病预防控制中心健康信息中心,云南 昆明 650033

  • 收稿日期:2024-03-19 出版日期:2025-04-09 发布日期:2025-09-26
  • 作者简介:张 昊(1982-),女,江西南昌人,副教授,艺术设计硕士,主要从事视觉传达与艺术教育研究。

Multi-Dimensional Application of IP Image Design in the Scientific Knowledge Popularization; A Case Study of IP Image Design for Yunnan Center for Disease Control and Prevention ( YNCDC)

  1. 1. Faculty of Art and Design, Kunming Metallurgy College, Kunming 650033, China;2. Yunnan Center for Disease Control and Prevention ( CDC), Kunming 650033, China

  • Received:2024-03-19 Online:2025-04-09 Published:2025-09-26

摘要:

自新冠疫情始发至今,视频专业师生与云南疾控中心工作者共同协作,为本地区健康卫生科学知识的 普及进行了不间断的创新尝试,实践活动以IP 形象设计为突破口,借助互联网融媒体数字技术平台发力,构建 整合了一套视觉艺术结合科普知识的行之有效的传播体系,在多维度应用方面从理论探究到形式表达实施了大 胆的量化级创作实践。共内容涵盖核心角色的设计以及交互平台长图、表情包、手办、插画等一系列新文创产 品设计,通过拓展线上级字设计、线下实体衍生、线下体验活动并介入互动程序的多元化路径,引导受众更加 乐于接受科普信息,感知未知世界,理解生活,提升科学素养,进而推动科技进步和社会发展;在推广与运作IP 形象设计及其多维度应用的同时,也为补充支持传统科普方法提供了共生与创新融合建构的思考。

关键词:IP形象设计;多维度应用;科学知识普及

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Abstract: Since the COVID-19 outbreak five years ago, teachers and students in the visual communica- tion major at our college have collaborated continuously with the staff of Yunnan CDC staff to innovate in regional health science popularization. Using IP image design as a breakthrough and leveraging Internet and media digital platforms, we have built an effective communication system that integrates visual arts with popular science. Through bold, quantitative creative practices from theory to expression, our work includes core character design and new cultural products like interactive platform long charts, emoticon packages, model kits, and illustrations. By expanding online design, offline physical derivatives, experi- ential activities, and interactive programs, we guide audiences to engage with scientific knowledge popu- larization, explore the unknown, understand life, and improve scientific literacy. This, in turn, promotes technological and social progress. Our efforts also provide a new, innovation approach to complement tra- ditional science popularization methods.

Key words:

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