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A Study on the Disposal Mechanism of Network Public Opinion of College in the Big Data Era

OUYANGJiaj   

  1. (FacultyofBusiness,KunmingMetallurgyCollege,Kunming650033,China)
  • Received:2019-03-04 Online:2019-05-30 Published:2019-05-30

Abstract:

Withthecontinuousinnovationanddevelopmentofinternettechnology,humanbeingshaveenteredtheeraofbigdata.Mediatedbytheinternet,thewaysofopinionexpressinghavebeenemergedinendlesslyandtheinterestexpressionmechanismofthepublichasbeendiversified.Asaspecialunit,collegeishighlysensitiveaboutpublicopinions.Howtofullyplaytheirpositiveroleinthemanagementofnetworkpublicopinionandestablishaproperdisposalmechanismarenewtasksforcollegesanduniversities.Usingdocumentaryresearch,thispaperaimstostudyhowtocarryoutonlinepublicopinionmanagementincollegesanduniversitiesbytakingadvantageofbigdataplatformandITmeansunderthebackgroundofbigdata.Disposalmechanismshouldbeconstructedreasonablyandrelevantcountermeasuresaboutinsufficientincurrentonlinepublicopinionmanagementarealsoputforward.

Key words: Networkpublicopinionmanagement, Bigdataplatform, disposalmechanism

CLC Number: