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MassAestheticPsychologyandtheCCTVSpringFestivalGala

  

  1. (ArtsSchool,YunnanNormalUniversity,Kunming650500,China)
  • Online:2014-04-23 Published:2014-04-23

Abstract: TheCCTVSpringFestivalgalaonNewYearseveiswhatthewholeChineseexpectfor.WhyhastheCCTVSpringFestivalgalabeenattractingChinesepeopleforoverthirtyyears?What“softrib”dotheaudienceshave?ThispapertriestofindtheenduringcharmofSpringFestivalgalabyexploringhowitmeetstheneedofbothChinesetraditionalandmodernaudiencesaestheticpsychology.

Key words: theCCTVspringfestivalgala, thenewfolk, aestheticpsychology, tradition, modernity

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