Abstract:  New media with the characteristic of high speed，big audience，precise target and uneven information quality is the product of the development of mobile Internet.  Among them，college students are especially impacted by new media information，which also brings unpredictable influence to their future employment.  How does a career counselor make good use of new media to help college students to hunt a better job is an academic subject that needs to be studied more.

Key words: new media, college students' employment education, employment guidance