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JOURNAL OF KUNMING METALLURGY COLLEGE ›› 2014, Vol. 30 ›› Issue (4): 68-73.DOI: 10.3969/j.issn.1009-0479.2014.04.016

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Discussion on the Development Status and Trend of Liquor Industry Based on Financial Data

TONG  Xiao-Qian1, TONG   Qian2, MAO  Shan-Shan2   

  1. 1.Faculty of Business,Kunming Metallurgy College,Kunming,650033,China;
    2.City College,Kunming University of Science and Technology,Kunming,650033,China
  • Received:2014-03-31 Online:2014-08-31 Published:2014-08-31

Abstract: The country′s regulations such as prohibition restricting consumption of public fund on three
major private purposes,savings and other regulations,had an important effect on the development of the liquor industry.The effect is worthy to be discussed.Financial data of each quarter of 18 listed liquor enterprises in 2011—2013 were selected to evaluate the financial competitiveness scores of the enterprise.The evaluation used the financial competitiveness model using the analytic hierarchy process(AHP) and then used the matching test to examine scores that regarded the third quarter of 2012 as the turning point.The results show that the effects of the 12 companies were significantly,which indicated that the change of macro environment had great impact on the liquor-making industry especially the highlevel liquor market.

Key words: liquorindustry, financial indicators, AHP, financial competitivenes

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