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Ｄｉｓｃｕｓｓｉｏｎ ｏｎ ｔｈｅ Ｄｅｖｅｌｏｐｍｅｎｔ Ｓｔａｔｕｓ ａｎｄ Ｔｒｅｎｄ ｏｆ Ｌｉｑｕｏｒ Ｉｎｄｕｓｔｒｙ Ｂａｓｅｄ ｏｎ Ｆｉｎａｎｃｉａｌ Ｄａｔａ

TONG  Xiao-Qian1, TONG  　Qian2, MAO  Shan-Shan2   

  1. １．Ｆａｃｕｌｔｙ ｏｆ Ｂｕｓｉｎｅｓｓ，Ｋｕｎｍｉｎｇ Ｍｅｔａｌｌｕｒｇｙ Ｃｏｌｌｅｇｅ，Ｋｕｎｍｉｎｇ，６５００３３，Ｃｈｉｎａ；
    ２．Ｃｉｔｙ Ｃｏｌｌｅｇｅ，Ｋｕｎｍｉｎｇ Ｕｎｉｖｅｒｓｉｔｙ ｏｆ Ｓｃｉｅｎｃｅ ａｎｄ Ｔｅｃｈｎｏｌｏｇｙ，Ｋｕｎｍｉｎｇ，６５００３３，Ｃｈｉｎａ
  • Received:2014-03-31 Online:2014-08-31 Published:2014-08-31

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Abstract: Ｔｈｅ ｃｏｕｎｔｒｙ′ｓ ｒｅｇｕｌａｔｉｏｎｓ ｓｕｃｈ ａｓ ｐｒｏｈｉｂｉｔｉｏｎ ｒｅｓｔｒｉｃｔｉｎｇ ｃｏｎｓｕｍｐｔｉｏｎ ｏｆ ｐｕｂｌｉｃ ｆｕｎｄ ｏｎ ｔｈｒｅｅ
ｍａｊｏｒ ｐｒｉｖａｔｅ ｐｕｒｐｏｓｅｓ，ｓａｖｉｎｇｓ ａｎｄ ｏｔｈｅｒ ｒｅｇｕｌａｔｉｏｎｓ，ｈａｄ ａｎ ｉｍｐｏｒｔａｎｔ ｅｆｆｅｃｔ ｏｎ ｔｈｅ ｄｅｖｅｌｏｐｍｅｎｔ ｏｆ ｔｈｅ ｌｉｑｕｏｒ ｉｎｄｕｓｔｒｙ．Ｔｈｅ ｅｆｆｅｃｔ ｉｓ ｗｏｒｔｈｙ ｔｏ ｂｅ ｄｉｓｃｕｓｓｅｄ．Ｆｉｎａｎｃｉａｌ ｄａｔａ ｏｆ ｅａｃｈ ｑｕａｒｔｅｒ ｏｆ １８ ｌｉｓｔｅｄ ｌｉｑｕｏｒ ｅｎｔｅｒｐｒｉｓｅｓ ｉｎ ２０１１—２０１３ ｗｅｒｅ ｓｅｌｅｃｔｅｄ ｔｏ ｅｖａｌｕａｔｅ ｔｈｅ ｆｉｎａｎｃｉａｌ ｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ ｓｃｏｒｅｓ ｏｆ ｔｈｅ ｅｎｔｅｒｐｒｉｓｅ．Ｔｈｅ ｅｖａｌｕａｔｉｏｎ ｕｓｅｄ ｔｈｅ ｆｉｎａｎｃｉａｌ ｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ ｍｏｄｅｌ ｕｓｉｎｇ ｔｈｅ ａｎａｌｙｔｉｃ ｈｉｅｒａｒｃｈｙ ｐｒｏｃｅｓｓ（ＡＨＰ） ａｎｄ ｔｈｅｎ ｕｓｅｄ ｔｈｅ ｍａｔｃｈｉｎｇ ｔｅｓｔ ｔｏ ｅｘａｍｉｎｅ ｓｃｏｒｅｓ ｔｈａｔ ｒｅｇａｒｄｅｄ ｔｈｅ ｔｈｉｒｄ ｑｕａｒｔｅｒ ｏｆ ２０１２ ａｓ ｔｈｅ ｔｕｒｎｉｎｇ ｐｏｉｎｔ．Ｔｈｅ ｒｅｓｕｌｔｓ ｓｈｏｗ ｔｈａｔ ｔｈｅ ｅｆｆｅｃｔｓ ｏｆ ｔｈｅ １２ ｃｏｍｐａｎｉｅｓ ｗｅｒｅ ｓｉｇｎｉｆｉｃａｎｔｌｙ，ｗｈｉｃｈ ｉｎｄｉｃａｔｅｄ ｔｈａｔ ｔｈｅ ｃｈａｎｇｅ ｏｆ ｍａｃｒｏ ｅｎｖｉｒｏｎｍｅｎｔ ｈａｄ ｇｒｅａｔ ｉｍｐａｃｔ ｏｎ ｔｈｅ ｌｉｑｕｏｒ-ｍａｋｉｎｇ ｉｎｄｕｓｔｒｙ ｅｓｐｅｃｉａｌｌｙ ｔｈｅ ｈｉｇｈｌｅｖｅｌ ｌｉｑｕｏｒ ｍａｒｋｅｔ.

Key words: ｌｉｑｕｏｒｉｎｄｕｓｔｒｙ, ｆｉｎａｎｃｉａｌ ｉｎｄｉｃａｔｏｒｓ, ＡＨＰ, ｆｉｎａｎｃｉａｌ ｃｏｍｐｅｔｉｔｉｖｅｎｅｓ

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