HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i ›› 2019, Vol. 35 ›› Issue (6): 98-104.DOI: 10.3969/j.issn.1009-0479.2019.06.021
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ＬＩＹａｂｉｎ，ＷＡＮＧＱｉｎｇｃｈｕｎ
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Abstract: ＴｈｅｄｅｖｅｌｏｐｍｅｎｔｏｆＹｕｎｎａｎｈｏｔｅｌｉｎｄｕｓｔｒｙｈａｓｂｅｅｎｄｅｅｐｌｙｉｎｆｌｕｅｎｃｅｄｂｙｔｈｅｌｏｃａｌｔｏｕｒｉｓｍ ｉｎｄｕｓｔｒｙａｎｄｈａｓｂｅｅｎｒａｐｉｄｌｙｄｅｖｅｌｏｐｅｄａｎｄｉｍｐｒｏｖｅｄｉｎｒｅｃｅｎｔｙｅａｒｓ．Ｈｏｗｅｖｅｒ，ｉｎｔｈｅｒａｐｉｄｄｅｖｅｌｏｐ ｍｅｎｔ，ｔｈｅＹｕｎｎａｎｈｏｔｅｌｉｎｄｕｓｔｒｙｉｓａｌｓｏｆａｃｉｎｇｃｅｒｔａｉｎｃｈａｌｌｅｎｇｅｓ，ｅｓｐｅｃｉａｌｌｙｔｈｅｒｉｓｅｏｆｔｏｕｒｉｓｍ ｉｎ Ｇｕｉｚｈｏｕａｎｄｔｈｅｉｎｆｌｕｘｏｆａｌａｒｇｅｎｕｍｂｅｒｏｆｉｎｔｅｒｎａｔｉｏｎａｌｂｒａｎｄｈｏｔｅｌｓｉｎｔｈｅｈｉｇｈｅｎｄｂｒａｎｄｈｏｔｅｌｍａｒ ｋｅｔ，ｔｈｕｓｓｅｒｖｉｃｅｑｕａｌｉｔｙｏｆＹｕｎｎａｎｈｏｔｅｌｉｎｄｕｓｔｒｙｓｈｏｕｌｄｂｅｍｏｒｅｆｏｃｕｓｅｄａｎｄｕｎｉｑｕｅｎａｔｉｏｎａｌｈｏｔｅｌ ｂａｎｄｗｏｕｌｄｂｅｃｒｅａｔｅｄ．ＴｈｅｒｅａｒｅｍａｎｙｏｂｓｔａｃｌｅｓａｎｄｐｒｏｂｌｅｍｓｉｎｔｈｅｐｒｏｃｅｓｓｏｆｂｕｉｌｄｉｎｇＹｕｎｎａｎｎａ ｔｉｏｎａｌｂｒａｎｄｈｏｔｅｌ，ｂｕｔｃｏｍｂｉｎｅｄｌｏｃａｌｎａｔｉｏｎａｌｃｈａｒａｃｔｅｒｉｓｔｉｃｓ，ａｕｎｉｑｕｅｈｉｇｈｑｕａｌｉｔｙｂｒａｎｄｓｈｏｕｌｄｂｅ ｂｕｉｌｔｂａｓｅｄｏｎｔｈｅｓｅｒｖｉｃｅｑｕａｌｉｔｙ．Ｂａｓｅｄｏｎｔｈｅｉｎｔｒｏｄｕｃｔｉｏｎｏｆｈｏｔｅｌｓｅｒｖｉｃｅｑｕａｌｉｔｙａｎｄｈｏｔｅｌｉｎｄｕｓｔｒｙ ｄｅｖｅｌｏｐｍｅｎｔｓｉｔｕａｔｉｏｎ，ｔｈｉｓｐａｐｅｒａｎａｌｙｚｅｓｔｈｅｏｐｐｏｒｔｕｎｉｔｉｅｓａｎｄｃｈａｌｌｅｎｇｅｓｗｈｉｃｈａｒｅｆａｃｅｄｉｎｔｈｅ ｐｒｏｃｅｓｓｏｆＹｕｎｎａｎｈｏｔｅｌｄｅｖｅｌｏｐｍｅｎｔ，ａｎｄａｌｓｏｐｒｅｓｅｎｔｓｔｈｅｓｔｒａｔｅｇｙｏｆｂｕｉｌｄｉｎｇＹｕｎｎａｎｎａｔｉｏｎａｌｈｏｔｅｌ ｂｒａｎｄ．
Key words: ｈｏｔｅｌｂｕｓｉｎｅｓｓ, Ｙｕｎｎａｎｎａｔｉｏｎａｌｈｏｔｅｌｂｒａｎｄ, ｓｅｒｖｉｃｅｑｕａｌｉｔｙ
CLC Number:
F719.2
ＬＩＹａｂｉｎ, ＷＡＮＧＱｉｎｇｃｈｕｎ. ＢａｓｅｄｏｎｔｈｅＩｍｐｒｏｖｅｍｅｎｔｏｆＳｅｒｖｉｃｅＱｕａｌｉｔｙ ｔｏＢｕｉｌｄＹｕｎｎａｎＮａｔｉｏｎａｌＨｏｔｅｌＢｒａｎｄ [J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, 2019, 35(6): 98-104.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2019.06.021
http://kmyzxb.magtech.com.cn/EN/Y2019/V35/I6/98
