Welcome to HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i! Today is

HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i ›› 2019, Vol. 35 ›› Issue (6): 105-110.DOI: 10.3969/j.issn.1009-0479.2019.06.022

Previous Articles    

EmpiricalAnalysisofTouristPurchasingBehavior inLocalSpecialtyMarketsofLiJiang 

GAOChunyan,PENGChunfang    

  1. (TourismandCulturalCollege,YunnanUniversity,Lijiang674199,Yunnan,China) 
  • Received:2019-08-28 Online:2019-12-20 Published:2021-09-02

Abstract: Usingempiricalanalysismethodofquestionnairetostudythegeneralsituationandcharacter isticsoftouristspurchasingbehaviorinlocalspecialtymarketofLijiangandtoseekthefuturedevelop mentpathofLijianglocalspecialtymarket,thisarticleadoptsanempiricalresearchmethodbysurveys. Throughinvestigation,thetouristspurchasingbehaviorsinLijianglocalspecialtymarketwereshownas thefollowing:strongpurchaseintention;diversifiedpurchasingmotivation,greatinfluenceofcultural connotationandlocalcharacteristicsonpurchasingdecision,andobvioustendencyofexperientialpur chasing.ThestudyconclusionreferstothefuturedevelopmentoflocalspecialtymarketinLijiang shouldbecloselycombinedwithtourismindustry.Relyingonthenewtourismtrends,suchaswhole areatourism,intelligenttourism,culturaltourism,andonthebasisofestablishingthedistributionbase oflocalspecialtiesinnorthwestYunnantopromotethedevelopmentofthedistributionbaseoflocalspe cialtiesinYunnan,SichuanandTibet,whichwillpushtransformationandupgradingofLijiangtourism industryandpromotesustainablegrowthintouristincome 

Key words: LiJiang, localspecialty, purchasingbehavior 

CLC Number: