HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i ›› 2019, Vol. 35 ›› Issue (6): 105-110.DOI: 10.3969/j.issn.1009-0479.2019.06.022
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GAOChunyan,PENGChunfang
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Abstract: Usingempiricalanalysismethodofquestionnairetostudythegeneralsituationandcharacter isticsoftouristspurchasingbehaviorinlocalspecialtymarketofLijiangandtoseekthefuturedevelop mentpathofLijianglocalspecialtymarket,thisarticleadoptsanempiricalresearchmethodbysurveys. Throughinvestigation,thetouristspurchasingbehaviorsinLijianglocalspecialtymarketwereshownas thefollowing:strongpurchaseintention;diversifiedpurchasingmotivation,greatinfluenceofcultural connotationandlocalcharacteristicsonpurchasingdecision,andobvioustendencyofexperientialpur chasing.ThestudyconclusionreferstothefuturedevelopmentoflocalspecialtymarketinLijiang shouldbecloselycombinedwithtourismindustry.Relyingonthenewtourismtrends,suchaswhole areatourism,intelligenttourism,culturaltourism,andonthebasisofestablishingthedistributionbase oflocalspecialtiesinnorthwestYunnantopromotethedevelopmentofthedistributionbaseoflocalspe cialtiesinYunnan,SichuanandTibet,whichwillpushtransformationandupgradingofLijiangtourism industryandpromotesustainablegrowthintouristincome
Key words: LiJiang, localspecialty, purchasingbehavior
CLC Number:
F590.8
GAOChunyan, PENGChunfang. EmpiricalAnalysisofTouristPurchasingBehavior inLocalSpecialtyMarketsofLiJiang [J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, 2019, 35(6): 105-110.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2019.06.022
http://kmyzxb.magtech.com.cn/EN/Y2019/V35/I6/105