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TheOperationStatusInvestigationandAnalysisoftheWeChat#br# PublicPlatform inKunmingMetallurgyCollege

  

  1. (PartyPropagandaDepartment,KunmingMetallurgyCollege,Kunming650033,China)
  • Online:2018-04-30 Published:2018-04-30

Abstract: WiththerapiddevelopmentofmobileInternet,WeChatpublicplatformhasbecomeanimportantplatform fordisplayingschoolimage,publishingnewsinformationandservingforteachersandstudents,andisalsoamainplatform forschoolpropagandaandanimportantplatform foruniversitystudentstogetinformation.InthestatisticalprocessoftheWCIvalueoftheWeChatpublicplatform,whichiscurrentlyregisteredandrecordedatKunmingMetallurgyCollege.Theresultshowssomeproblemsasfollowing,WeChatpublicplatformuser’sactivityisnothigh,theinteractionwithusersispoor,thequalityoftweetsvarygreatly,operationalteambuildingcapabilitiesisinadequatecapability,aswellas,thecommunicationbetweenschool-levelWechatpublicplatformsandnewtypesofnewmediaisalsoweak.Basedontheabovesituation,Wechatconstructioninhighervocationalcollegeshouldbetargetedthelocalizationandroleaccurately.ThesituationandneedsofWechatuseshouldbeinvestigated,accuratelypushpremiumcontent,payattentiontothedevelopmentofthefunctionsoftheWechatpublicplatform,strengthentheinteractionwithusers,andincreasetheuser’ sstickiness,buildadedicatedoperationteam,strengthenstandardmanagementandcontinuetopromotetheconstructionofschoolmediaintegration,inordertotrulyplaythebiggestfunctionoftheWechatpublicplatform,andfurtherenhancethecampusnewmediadissemination,guidance,influence,credibilityandschoolpropagandaandideologicalworkandthelevelofculturalconstruction.

Key words: highervocationalcollege, WeChatpublicplatform, WCIvalue

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