Based on Cultivation Mode of Marketing Professionals in light of Automobile Marketing in higher Vocational Colleges

doi:10.3969/j.issn.1009-0479.2015.06.012

Abstract

Abstract:

With the rapid development of China's automobile industry，enterprises have an increasing demand for automobile marketing professionals. The problems arise concerning professionals cultivation in this field in higher vocational colleges，resulting in the inadequate supply not to meet the marketing demand. This paper analyzes the present situation and puts forward the suggestions to build up professionals cultivation mode as follows:① Optimize the curriculum setting to promote the professional competence;②Strengthen the faculty construction and high-quality courses construction;③Diversify the teaching methods;④Develop the cooperation among colleges，enterprises and industry association.

Key words: automobile marketing, higher vocational colleges, cultivation mode

CLC Number:

G717

LI Yabin, LIU Ying, LI Xin, ZHANG Ruijue, ZHOU Xiaxia. Based on Cultivation Mode of Marketing Professionals in light of Automobile Marketing in higher Vocational Colleges[J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, 2015, 31(6): 55-59.

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Based on Cultivation Mode of Marketing Professionals in light of Automobile Marketing in higher Vocational Colleges

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