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On the Business Strategy of Small and Medium-sized Enterprises in ASEAN Countries

ZHANG Yang   

  1. Faculty of Foreign Languages,Kunming Metallurgy College,Kunming 650033,China
  • Received:2015-03-12 Online:2015-06-01 Published:2015-06-01

Abstract:

As the Chinese Reform and Open Policies have won popular support,SMEs(Small and Medium-sized Enterprises)in Yunnan Province have gained big weight and quickened its development in the fields including trade,investment,andeconomy and technological cooperation.Further more,these enterprises have played significant role in prompting national economic development and social stability.Thanks to the geological and regional advantages,the SMEs in Yunnan Province tend to be pluralistic in both scale and strategy of its trade with ASEAN(Association of Southeast Asian Nations).The article has given a study on the trade between China and ASEAN countries via the SWOT analysis.It is found that there are advantages and disadvantages to these enterprises themselves,as well as opportunities and challenges from the market.In terms of the analysis conducted in this article,it is favorable for the enterprise leaders and manager store volve problems in the order of priority,make better decisions,and more over,put forward proposals to the operation of enterprises in ASEAN countries.

Key words: Yunnan province, small and medium-sized enterprises, ASEAN Countries, business strategy

CLC Number: