关键词: 高校, 共青团, 宣传思想文化工作, 融媒体搭建

Abstract: College students accounts for the highest Internet penetration rate. It is a challenge in the in.formation age to grasp the characteristics and laws of the ideological guidance of Youth League Commit.tees in schools in the information network era, promote ideological and cultural guidance of the schoolYouth League Committee, and integrate the traditional advantages with information technology. This pa-per makes a case study of the “Media Convergence Construction”project of the Communist Youth LeagueCommittee of Kunming metallurgical College, and put forward the path of promoting ideological and cultural work of the Communist Youth League in colleges and universities in the new era from six aspects .building media convergence plaform, making strategic products of the platform , shaping the characteristics of the work , making good use of the media convergence network, guiding and monitoring public opinions ，reviewing experience to promote work efficiency.

Key words: higher colleges, Communist Youth League of China ( CYLC ), promoting ideology andculture, media convergence construction project