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Journal of Kunming Metallurgy College ›› 2023, Vol. 39 ›› Issue (3): 121-.DOI: 10.3969/j.issn.1009-0479.2023.03.021

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On the Tourists' Satisfaction of Ecotourism in Dali Cangshan Mountain Scenic Spot Based on the Fuzzy Comprehensive Evaluation Method

ZHOU Shaoyan,ZHOU Yating,ZHANG Chaoyuan
  

  1. (School of Mathematic、and Computer,  Dali University,  Dali 671003,Yunnan, China)
  • Received:2023-05-04 Online:2023-06-30 Published:2023-11-10

Abstract:

Tourists' satisfaction is the core driving force for the sustainable development of scenic spots. Based on the fuzzy comprehensive evaluation method,the research compiled questionnaires on the satisfaction of tourists in Cangshan Mountain Scenic spot from the perspectives of landscape experience,ecological environment experience,cognitive value,and pro-environment behavior.  The data from 317 valid questionnaires were processed based on the 5-point scale.  The results showed that the score of tourists' landscape experience was 4. 344,that of the ecological environment experience was 4. 395,that of the cognitive value was 3. 917 4,and that of the pro-environment behavior was 3. 936 5.The overall satisfaction of the tourists visiting Cangshan Mountain is 3. 904 7,which is between general and relatively satisfied.  It is concluded that Cangshan Mountain is good at attracting tourists with its landscape while mediocre with its human culture.

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