Multi-Dimensional Application of IP Image Design in the Scientific Knowledge Popularization; A Case Study of IP Image Design for Yunnan Center for Disease Control and Prevention ( YNCDC)

doi:10. 3969/j. issn. 1009 - 0479. 2025. 02. 019

Abstract

Abstract: Since the COVID-19 outbreak five years ago, teachers and students in the visual communica- tion major at our college have collaborated continuously with the staff of Yunnan CDC staff to innovate in regional health science popularization. Using IP image design as a breakthrough and leveraging Internet and media digital platforms, we have built an effective communication system that integrates visual arts with popular science. Through bold, quantitative creative practices from theory to expression, our work includes core character design and new cultural products like interactive platform long charts, emoticon packages, model kits, and illustrations. By expanding online design, offline physical derivatives, experi- ential activities, and interactive programs, we guide audiences to engage with scientific knowledge popu- larization, explore the unknown, understand life, and improve scientific literacy. This, in turn, promotes technological and social progress. Our efforts also provide a new, innovation approach to complement tra- ditional science popularization methods.

Key words:

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CLC Number:

ZHANG Hao', ZHANG Jingwen, ZHANG Limin, PENG Xia.