Abstract: Cross-border e-commerce, as an emerging e-commerce model, is developing rapidly, butChina's development in the field of cross-border e-commerce is still in its infancy, and there are certainproblems in the talent demand and training mode involved. At present , there is a shortage of talent train-ing and reserves in China's cross-border e-commerce industry , especially the cultivation of emerging technology talents and overseas market development talents. There is a large talent gap in the industry, andthe market is in urgent need of senior talents with cross-border e-commerce experience. Through analy-this paper puts for ward the following suggestions: grasp the main difficulties in the cultivation ofS1S.cross-border e-commerce talents, form a joint force through schools and enterprises, and strengthenschool-enterprise cooperation; the traditional education of colleges and universities and the vocationaltraining needs of enterprises are combined to improve the quality of talent training; pay attention to theintegration of off-campus practical teaching and on-campus practical training; intensify the cultivation ofinternational talents , and make full use of the integration of international educational resources; establisha scientific and reasonable evaluation and incentive mechanism for cross-border e-commerce talents ,maintain the stability of the cross-border e-commerce talent team, and adapt to the rapid development ofthe cross-border e-commerce industry.