JOURNAL OF KUNMING METALLURGY COLLEGE ›› 2017, Vol. 33 ›› Issue (2): 81-85.DOI: 10.3969/j.issn.1009-0479.2017.02.017
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LI Siyu
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Abstract: Inthecontextoftourismindustrybecomingincreasinglydependentuponnetworkcommunication,therewastoomuchnegativepublicopinionsontheinternetatthebeginningof2017,whichconductedbadinfluenceonthecredibilityandreputationinLijiang(aninternationaltourismcity).Inordertominimizenegativeimpactontheinternetandrestoretheconfidenceofvisitors,itisnecessarytostrengthensupervisionandmanagementoftourismmarketandimprovespokesmanshipinstitutionandpublicopinionprewarningsystem.Inthefaceofthenegativeissue,thegovernmentshouldkeepincontactwiththemediaandthepublicimmediately,appealingnetizenstostaycalmandreason.Theactivecommunicationbetweengovernmentandmedia,theenhancementofsocialmanagementandthesetupofservicorientedgovernmentareconducivetostrengthenthepersonalcultivationandcivilizethemass.
Key words: Lijiang tourismcrisis, network opinion, government response
CLC Number:
:F590.1
C912.63
LI Siyu. Research on the Network Opinion of Lijiang Tourism Crisis[J]. JOURNAL OF KUNMING METALLURGY COLLEGE, 2017, 33(2): 81-85.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2017.02.017
http://kmyzxb.magtech.com.cn/EN/Y2017/V33/I2/81
