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    23 June 2017, Volume 33 Issue 2
    The Analysis of the Coordination between the Higher Vocational Education and Regional Industrial Structurein Yunnan Province
    SUN Wenxing,CHEN Zhigang,TAN Haoyu,LUO Jie
    2017, 33(2):  1-7.  doi:10.3969/j.issn.1009-0479.2017.02.001
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    The development of higher vocational education should be compatible with economic and social development through acoordinate way. Based on analysis on the development of national economy and higher vocational education in Yunnan province,the similarity coefficient and deviation analysis index are established, and the coordination between the level of higher vocational education and the evolution of regional industrial structure is analyzed empirically. The analysis shows that abetter coordination degree is obtained not only in Kunming but the whole province with small deviation and high integrating degree, while the rest shows a poor quality on regional coordination. The regional development of higher vocational education is out of balance. In this connection, corresponding strategies and advice are put forward.
    Logistics Management and Innovationin Collegesand Universities under the Background of Building Economical Campuses
    CHEN Zixiang
    2017, 33(2):  8-13.  doi:10.3969/j.issn.1009-0479.2017.02.002
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    MostoftherearservicesystemsoftheuniversityinChinaarenonprofitwelfareinnatureandareresponsibleforthelogistics,sotheyarelikelytotakeuplotofresourceiftheteamsizeisoverstaffed.Thispaper,onthebasisofcomparisonsofrelatedresearchesathomeandabroadonlogisticsmanagementandinnovationincollegesanduniversitiesunderthebackgroundofbuildingeconomicalcampuses,elaboratesthemethodsandideasthatmaybeapplicabletoeconomicallogisticsmanagementandinnovationandexplorespossibleimprovementsatmanylevels,aimingatsolvingtheexistingproblemswiththelogisticsofcollegesanduniversitiesundertheguidanceoftheoriesrelated.
    A Study on the Current Situation of Higher Vocational College Students’ Autonomic Learning Ability and Guiding Strategies
    DU Zhonglin,LI Muwen,ZHAO Fabin,DUAN Qihong
    2017, 33(2):  14-19.  doi:10.3969/j.issn.1009-0479.2017.02.003
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    Inordertoimprovehighervocationalcollegestudents’learningability,1385studentswererandomlyselectedfrompublicandprivatehighervocationalcollegestoinvestigatetheirstatuswithregardtolearningmotivations,methods,scheduling,sesupervisionandlearningenvironmentintheformofaquestionnaire.Thesurveyshowedthatthesubjectsindeedpossessessignificantdeficiencies,especiallyintheirscheduling,timemanagement,andlearningresourcesutilizationThoughthey,asawhole,canmanagelearningwell.Studentsshouldbeinstructedtoimprovetheirautonomiclearningabilityintermsofcareerplanning,definitionoflearninggoals,cultivationoflearningmotivations,improvementoflearningefficiency,reformofteachingmodes,curriculumsystemperfecting,learningmethodsandskillstraining,cultivationofselfsupervisionability,buildingupandutilizationoflearningenvironment.
    A Studyon the Interactive Mechanism of Higher Vocational Logistics Professional Trainingin Underdeveloped Areas: Taking Lijiang Teachers Collegeasan  Example
    PU Rong,BAI Haixia
    2017, 33(2):  20-23,27.  doi:10.3969/j.issn.1009-0479.2017.02.004
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    Thedevelopmentofarealogisticsneedsthestrongsupportofregionallogisticstalents.Thedevelopmentoflogisticsvocationaleducationintheunderdevelopedareas,toacertainextent,affectsthedevelopmenttrendofregionallogisticsindustry.ThispaperbasedonhowlogisticsvocationaleducationservestheregionaleconomyinLijiang,raisesthatthecooperationbetweenschools,governmentandenterprises,thedevelopmentoflogisticsbusinesstraining,theformationofintegratedteamsofteacherswithhighquality,andthechangeintraditionaltrainingmodelforlogisticstalentscanrealizelogisticsvocationaleducationinunderdevelopedareastobetterservelocalindustrydevelopment.
    Research on Countermeasure to College-enterprise Cooperation of Majorof Logisticsin High Vocational Colleges
    TANG Kesheng,DUAN Limei,JI Yongqing
    2017, 33(2):  24-27.  doi:10.3969/j.issn.1009-0479.2017.02.005
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    Atpresent,thecollegeenterprisecooperationandindustryeducationintegrationaregivengreatweightbycollegesanduniversities,especiallythehighervocationalcollagesthatputvaluesontrainingskillsforstudents.ThecollegeenterprisecooperationonlogisticspecialtyinhighervocationalcollegesinYunnanprovinceisinthefaceofmanydifficulties,especiallyinsufficientpowerinlogisticsenterprises,resultinginahabitofbeingoutofsyncbetweencollegesandenterprises.Bytheinvestigationontheparticipationofenterprisesinthecooperationbetweencollegesandenterprises,thispaperrevealsthecausesoftheproblemsandputsforwardsomecountermeasuresofpromotingthecooperationbetweencollegesandenterprisesinordertoachieveawinwinsituation.
    Flipped Classroom Teaching Practice of Higher Vocational Public English Basedon Mosoink Cloud Class Platform
    WANG Meng
    2017, 33(2):  28-33,47.  doi:10.3969/j.issn.1009-0479.2017.02.006
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    ThisthesistakeshighervocationalpublicEnglishcourseasanexampleandmakesattemptstocarryoutflippedclassroomteachingofhighervocationalpublicEnglishbasedonMosoinkCloudClassPlatform,aimingatelaboratingthedesignideaandimplementationprocessofflippedclassroomteachingofhighervocationalpublicEnglishbasedonMosoinkCloudClassplatformaswellasmakingtheobjectiveevaluationandreflectiononteachingeffectstoachievebetterteachingresults.
    Present Situationand Strategy Researchon Higher Vocational College Students After-class English Reading
    XIA Shengli
    2017, 33(2):  34-37.  doi:10.3969/j.issn.1009-0479.2017.02.007
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    Extensivereadingisakeywaytopromotethedevelopmentoflanguage.DuetothelackofEnglishenvironment,itisimportantforChinesehighervocationalcollegestudentstoobtainsustainablelanguageproficiencybyafterclassEnglishreadings.Theauthoraimsatmasteringthecurrentsituationandexistingproblemsofhighervocationalcollegestudents’afterclassEnglishreading.Thispaperputsforwardthecorrespondingreadingguidancemethodsandsteps.ThenitsumsuptheeffectiveandpracticalwaystoguidehighervocationalcollegestudentstoenjoyEnglishreadingafterclass,ToimprovingstudentsreadingefficiencyfromselectingofafterclassEnglishmaterials,readingstepsandreadingmethods.
    Studyon Post Training Practice of Enterprise among Teachers in Higher Vocational Colleges
    LI Yingjuan
    2017, 33(2):  38-43.  doi:10.3969/j.issn.1009-0479.2017.02.008
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    Posttrainingpracticeinenterprisesamongteachersinhighervocationalcollegesistoimprovepracticalskillsofteachersinhighervocationalcolleges,soastocultivateexperiencedandskilledtalents.Thispaper,someproblemsthatexistinthecourseofimplementation,byinvestigatingthestructure,currentsituationandideasofteachers,providescorrespondingadviceforteachersthemselves,collegesandenterprisesrespectivelytosetexamplesfortheimplementationofpostpracticetrainingonhighervocationalcolleges.Itaimstomakethistrainingmoretargeted,topromotethecombinationofworkingandlearning,toinnovatecollaborativecultivationpatternforqualifiedtalentsbetweencollegesandenterprises,toimprovetheprofessionaltalenttrainingprogram,soastoenhancethelevelofrunningcolleges.
    Constructing the New Pattern of Skills Competition about Higher Vocational Education College-Enterprise Cooperation
    HUANG Lan,ZHOU Guangbo,CHEN Zixiang
    2017, 33(2):  44-47.  doi:10.3969/j.issn.1009-0479.2017.02.009
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    Theskillscompetitionisanimportantwaytoimprovetheteachingqualityofhighervocationaleducation.Nowadays,skillscompetitioncarriedoutbyhighervocationalcollegesmainlyamongthestudents,whiletheabsenceofenterpriseparticipation,tosomedegree,deviatesfromthepracticalproduction.Theexploringandpracticingofcollegeenterprisecooperationskillscompetitionshowsthatnewmodelofcollegeenterprisecooperationskillscompetitioncanoptimizethetrainingprogramofhighervocationaltalents,furtherpromotethecurriculumreform,improvetheteachesqualitiesoftheoryandpractice.Moreover,italsoprovidesanopportunityforstudentstocompetewithworkers,whichcanpromoteenterpriseculturefusion,standardizepracticeteachingskills,andcultivatethetalentstofurtherdeepenthecombinationofworkingandlearningsothatstudentswillobtaintheabilitytodealwiththeproblemsinpractice.Henceitfinallyrealizesthetriplewinamongenterprises,collegesandstudents
    Research on Contract Management of New Campus Construction Project
    ZHOU Hui,LYU Yunxia
    2017, 33(2):  48-51,56.  doi:10.3969/j.issn.1009-0479.2017.02.010
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    Sincetheenrollmentexpansionin1999,manycollegesanduniversitieshavedevelopedtheirnewcampusinordertoseektheirowndevelopmentandmeettheneedsofteachersandstudents.Constructionprojectcontractmanagementisthecoreoftheprojectconstructionmanagementofthenewcampus,buttheremustbemanyproblemsintheprocessofcontractmanagementintheconstructionofthenewcampusduetobelackofexperienceoftheUniversitylargescaleinfrastructure.Strengtheningthecontractmanagementofthenewcampusconstructionisofgreatsignificancetokeepawaytheriskofprojectconstruction,toensurethesmoothprogressoftheproject,andtoovercometheillegalcrimeintheprojectconstruction.Accordingtothepracticalexperience,thispaperlistssomeprominentproblemsexistingintheconstructionofthenewcampusconstructioncontractmanagement,andputsforwardsomesuggestionsonhowtostandardizethecontractmanagementofthenewcampusconstruction.
    Research on Higher Vocational Colleges’ Internal Auditing for Demands and Services
    HUA Yan
    2017, 33(2):  52-56.  doi:10.3969/j.issn.1009-0479.2017.02.011
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    Inrecentyears,highervocationalcollegesinChinahaveexperiencedarisingtrendinsizeandenrollmentscale,andatthesametimealotofnewrequirementsformanagementandadministrationhavebeenraised.Internalauditingplaysanimportantroleinthemanagementofhighvocationalcolleges.However,someshortcomingsandproblemsstillexistandinterferewiththeimplementations.Therefore,moreeffortsshouldbemadetosolveproblemswithinternalauditingbyadvancedanddeliberateanalysisofhighervocationalcolleges’demandsforinternalauditingandservicestoidentifyandadoptpracticalmeasuresandstrategiestoachievecontinuingimprovementofthelevelofinternalauditingimplementedbyhighervocationalcolleges.
    The Coordination between College Financial Budget and Accounting Calculation under the Accounting Practice
    YUAN Hui
    2017, 33(2):  57-61.  doi:10.3969/j.issn.1009-0479.2017.02.012
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    Collegefinancialbudgetandaccountingcalculationaretwomostimportantpartsoffinancialmanagement.Financialbudgetisthefoundationofaccountingcalculation.Financialaccountingprovidestrue,comprehensiveandaccurateinformationforaccountingcalculation.Thecoordinationbetweencollegefinancialbudgetandaccountingcalculationistomeetthecalculationrequirementsofscientificandintensificationcalculationrequirementtoadapttothenewaccountingsystemofcollegesandtoensurethequalityoftheaccountinginformation.Thispaperanalyzestheexistingproblemsbetweencollegefinancialbudgetandaccountingcalculationfromtheperceptiveofaccountingpracticeoperation,whichgivesthedetailedsuggestionstoimproveandintensifythecoordinationbetweencollegefinancialbudgetandaccountingcalculationsoastoenhancethefinancialmanagementlevelofcolleges.
    Application of WeChat Public Platforms in Students Management Work in Colleges and Universities
    TIAN Tian,LONG Xiaobo
    2017, 33(2):  62-65.  doi:10.3969/j.issn.1009-0479.2017.02.013
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    Withthecontinuousdevelopmentofinformationtechnology,avarietyofnetworkplatformsandmobileplatformsbecomepopular.Inordertoconformtothedevelopmenttrendofthetimes,collegesanduniversitiesgraduallydotheirdailymanagementandeducationofstudentsthroughtheWeChatpublicplatforms.BasedonthecharacteristicsandadvantagesoftheWeChatpublicplatforms,thispaperanalyzestheapplicationprinciplesofWeChatpublicplatformsinthedailymanagementofcollegestudentsanddiscussesthepracticalapplicationoftheWeChatpublicplatformsinthedailymanagementofcollegestudents.
    On the Students Managemen to fEight-year Dance Performance in Higher Vocational Colleges of Art: Taking Yunnan Vocational College of Culture and Art as an Example
    RU Chuanji
    2017, 33(2):  66-69.  doi:10.3969/j.issn.1009-0479.2017.02.014
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    Alongwiththeneedsofsocialdevelopment,ithasbeenpilotedeightyeareducationondanceperformanceprofessionalbyYunnanVocationalCollegeofCultureandArt.Thiseducationmodehastheadvantageofprofessionaltraining.However,becauseofimplementingtheeducationofconnectionbetweensecondaryandhighervocationaleducation,anddifferentfromtheordinaryoccupationeducationandwithfeaturesofyoungstudents,eightyearmodel,specialmajor,thiseducationmodeputsforwardnewrequirementstomanagestudents.Thiseducationmodefocusesonpsychologicalcounseling,teachingmanagement,explorestocreateabetterinsideandoutsideenvironmentandotheraspectstoensurestudentshealthygrowthasforthecharacteristicsandproblemsfrommanagingstudents.
    An Investigation Report on Work Value of Freshmen Majoringin Foreign Languages in Higher Vocational College
    SONG Jianxiang,CHEN Rongjing,ZHU Lei
    2017, 33(2):  70-75.  doi:10.3969/j.issn.1009-0479.2017.02.015
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    Reviewingresearchesonconnotationandinvestigationofworkvalueathomeandabroad,andtakingthefreshmenmajoringinforeignlanguagesofKunmingMetallurgyCollegeasexample,asurvey,basedonWorkValuesInven(WVIbyanAmericaexpertD.E.Super,ismadeonworkvalueofstudentsmajoringinforeignlanguagesinhighervocationalcolleges.Thispaperanalyzesthestatisticscollectedinsurvey,andofferssomeproposalstodevelopeducationofworkvalueforstudentsmajoringinforeignlanguagesinhighervocationalcolleges.
    The Present Situation and Strategies to College Football Development
    QIANGMenghua,XUYuanxiang
    2017, 33(2):  76-80.  doi:10.3969/j.issn.1009-0479.2017.02.016
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    Thestatusofcollegesfootballwasanalyzed.Thedeficienciesbasedontheconditionoffootballcourses,teachers,fields,equipments,footballteamsandassociationswereexploredbyusingliteraturelawandinvestigationin20colleges.Thestrategieshavebeenputforwardtodealwiththeexistingproblems:establishingandimprovingthesecuritymechanismofcampusfootballorganizations,enhancingthecultivationoffootballteachers,promotingthebuildofcampusfootballassociationsbyenlargingthebudgetandimplementingvariousofcampusfootballgamesandsoon.
    Research on the Network Opinion of Lijiang Tourism Crisis
    LI Siyu
    2017, 33(2):  81-85.  doi:10.3969/j.issn.1009-0479.2017.02.017
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    Inthecontextoftourismindustrybecomingincreasinglydependentuponnetworkcommunication,therewastoomuchnegativepublicopinionsontheinternetatthebeginningof2017,whichconductedbadinfluenceonthecredibilityandreputationinLijiang(aninternationaltourismcity).Inordertominimizenegativeimpactontheinternetandrestoretheconfidenceofvisitors,itisnecessarytostrengthensupervisionandmanagementoftourismmarketandimprovespokesmanshipinstitutionandpublicopinionprewarningsystem.Inthefaceofthenegativeissue,thegovernmentshouldkeepincontactwiththemediaandthepublicimmediately,appealingnetizenstostaycalmandreason.Theactivecommunicationbetweengovernmentandmedia,theenhancementofsocialmanagementandthesetupofservicorientedgovernmentareconducivetostrengthenthepersonalcultivationandcivilizethemass.
    Research to Public private Partnership in Tourism Marketing: Taking a Case Study of Yunnan
    LI Yabin
    2017, 33(2):  86-89,122.  doi:10.3969/j.issn.1009-0479.2017.02.018
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    Researchtopublicprivatepartnershipintourismmarketingaimsatunderstandingthecharacteristicsandkeypointsofthepartnershipmodeinthemoderntourismindustry,learningthecomparativelymaturepracticalexperiencefromhomeandabroad,developingpotentialtourismresourcesinYunnan,andfindingthewayssuitableforcarryingouttourismdestinationmarketinginYunnan.Throughtheintroductionofthecharacteristicsandappliedexperienceofpublicprivatepartnershipintourismdestinationmarketing,andanalysestheadvantagesanddisadvantagesofYunnantourismmarketing,thisstudyproposesfollowingmeasuresforthepubliprivatepartnershipintourismdestinationmarketing:establishingthecooperationplatform;appropriatelyoutsourcingpublicserviceproducts;carryingoutthejointmarketingintheregionaltourism.
    The Analysis of the Impact of Replacing the Business Tax with Value-added Tax on Authentication and Consultation Service Industry
    XU Yaochenxi
    2017, 33(2):  90-94.  doi:10.3969/j.issn.1009-0479.2017.02.019
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    ExecutivemeetingoftheStateCouncilhasdecidedtocomprehensivelypromotethereformprgramtoreplacethebusinesstaxwithvalueaddedtax,thusbusinesstaxthoroughlywithdrawsfromthehistoricalstage.Ontheoccasionofthismajortaxreform,howtodealwithithasbecometoppriorityforauthenticationandconsultationserviceindustry.Thispaperanalyzeschangesofbeforeandafter“replacethebusinesstaxwithvalueaddedtax”inanaccountingfirm.Takinganaccountingfirmasanexample,thisthesiscomparestaxdifferencesbetweensmallscaletaxpayersandgeneraltaxpayers,andputsforwardcorrespondingsuggestionsonhowtocopewiththereformonthebasisonanalysisandcomparison.
    Construction of Knowledge Mapin Engineering Consulting Enterprise
    ZHANG Ruijue,GAO Xiong,LI Wenchun,YANG Guosheng
    2017, 33(2):  95-100.  doi:10.3969/j.issn.1009-0479.2017.02.020
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    Engineeringconsultingenterpriseisaknowledgeintensiveenterprisegatheredbyhighqualitytalents.Howtorealizethesharingandinnovationofenterpriseknowledgeisrelatedtowhethertheenterprisecanwininthefiercecompetition.Basedonthecurrentsituationofengineeringconsultingenterprises,thispaperputsforwardvariousknowledgemapmodelssuitableforenterprisesneedsandcharacteristics.TakingtwoengineeringcostconsultingenterprisesinYunnanprovinceastheresearchobjectandtheconstructionoftheprojectknowledgemapapplicationmodelasanexample,thispaperdiscussestheapplicabilitytoconstructknowledgemapofdifferentscalesofenterprises.Andthispaperalsosupportscertainreferencevaluefortheconstructionofknowledgemapoftheengineeringconsultingenterpriseandotherindustries.
    Translation of Non-commercial Slogans under Functional Equivalence Theory
    ZHANG Lianchun
    2017, 33(2):  101-105.  doi:10.3969/j.issn.1009-0479.2017.02.021
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    Withthedeepeningoftheinternationalcommunication,manyofthecityssloganshavebeentranslatedintoEnglish,butmistakesintranslationcanbeseen.ThroughtheanalysisofNidasfunctionalequivalencetranslationtheory,thefeasibilityofequivalencetranslationtheoryinslogantranslationisillustratedbyexamplesofthefunctionofslogans.Thispaperexpoundstheprincipleoffunctionalequivalencetranslationtheoryinslogantranslation,pointingoutthatslogansshouldconformtothelinguisticfeaturesandculturalbackgroundsofthereadersandavoidculturalconflicts,thuseffectivelyrealizingthecommunicativefunctionandpropagandapurposeofslogans.
    An Empirical Study on the English Translation Quality of Public Signs in Kunming Scenic Spots
    HUANG Jinyi,DONG Yuchen,XU Xiaobao
    2017, 33(2):  106-111.  doi:10.3969/j.issn.1009-0479.2017.02.022
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    ThroughtheinvestigationandanalysisofEnglishtranslationqualityofthepublicsignsinKunmingscenicspotsbasedonthemixedmethodofthequalitativeandquantitative,thisstudyaimsatattributingtheerrorsinandmakingthesuggestionsonEnglishtranslationsoffourtypicalkindsofpublicsignsinthreemajorgroupsofKunmingscenicspots.Thefindingsofthispapershowthatproblemssuchas“grammaticalincorrectness”“Chinglishphenomenon”“lexicalimpropriety”“spellingmistakes”“missingtranslation”haveexertedastronglynegativeinfluenceupontheEnglishtranslationquality.Onthisground,thisresearchhasdoneaseriesofqualitativeanalysesofthequantitativeresultswiththetheoreticalguidanceofSkopostheoryandgiventheadvicesoffutureimprovementfromtheperspectivesof“subjectivityoftranslators”and“objectivityofsociety”,aimingatplayingaroleinthestandardizationoftranslationqualityofpublicsignsinKunmingscenicspots.
    The Cultural Connotation of Nuo Masks of the Yi People in Qixuan Village,Hedian Town, Xiangyun County
    YIN Yajuan,PAN Jing,QIN Ying
    2017, 33(2):  112-117.  doi:10.3969/j.issn.1009-0479.2017.02.023
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    NuomasksoftheYipeopleinQixuanvillage,Hediantown,XiangyuncountywereincludedinintangibleculturalheritagelistatcountylevelbyDaligovernmentinYunnanprovincein2010.Nuomasksnotonlycarrythenationalculture,butalsocontaintheYiPeoplesyearningforabetterlife.Theyarethecrystallizationofhumanwisdom.Thispaper,basedontheNuomasksinXiangyuncounty,discussesthedefinitionandclassificationofthemasksandthehistoricalevolutionofNuocultureinthesemaskstorevealthethreecharacteristicsofNuomasks,namely,thedivinity,animalityandhumanity,whichenrichestheYicultureandprovidesreferenceforresearchesonthecultureoftheminoritynationalities
    A Study on the Muralin Buddishist Temples of Northeastern Thailand
    WANG Yanqi,ZHAO Chen
    2017, 33(2):  118-122.  doi:10.3969/j.issn.1009-0479.2017.02.024
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    MuralinBuddishistTemplesofNortheasternThailandisakindofarchitecturaldecoratingartmixedwithholyandsecularity,whichisproducedwiththeintroductionofthetheravadain13thcentury.ItsuniquemuralpaintingontheexteriorwallofOrdinationHallandthelocalizedmodeoftransmissionmakesitveryspecial.Thecontentsofthemuralareasfollows:thestoryofjataka,thesceneofthesacrificetotheBuddhaandthesceneofthesecularlife.Theformshowstheoriginalnaturalartisticstyle,aestheticformanduniquepaintingtechniques,whichisdifferentfromthegrandroyalstylesuchasSukhothai,AyutthayaandBangkokDynasty.MuralinBuddishistTemplesofNortheasternThailandisavisualartaswellasthesocialimagebeyondthevision.Meanwhile,itisnotonlytheintegrationoftheTheravadaandnativeculture,butalsodeliversthenationalfeelingsandculturalcustomsonthevisualandartisticconception.