Table of Content

23 June 2017, Volume 33 Issue 2

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The Analysis of the Coordination between the Higher Vocational Education and Regional Industrial Structurein Yunnan Province

SUN Wenxing,CHEN Zhigang,TAN Haoyu,LUO Jie

2017, 33(2):  1-7.  doi:10.3969/j.issn.1009-0479.2017.02.001

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The development of higher vocational education should be compatible with economic and social development through acoordinate way. Based on analysis on the development of national economy and higher vocational education in Yunnan province,the similarity coefficient and deviation analysis index are established, and the coordination between the level of higher vocational education and the evolution of regional industrial structure is analyzed empirically. The analysis shows that abetter coordination degree is obtained not only in Kunming but the whole province with small deviation and high integrating degree, while the rest shows a poor quality on regional coordination. The regional development of higher vocational education is out of balance. In this connection, corresponding strategies and advice are put forward.

Logistics Management and Innovationin Collegesand Universities under the Background of Building Economical Campuses

CHEN Zixiang

2017, 33(2):  8-13.  doi:10.3969/j.issn.1009-0479.2017.02.002

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MostoftherearservicesystemsoftheuniversityinChinaarenonprofitwelfareinnatureandareresponsibleforthelogistics,sotheyarelikelytotakeuplotofresourceiftheteamsizeisoverstaffed.Thispaper,onthebasisofcomparisonsofrelatedresearchesathomeandabroadonlogisticsmanagementandinnovationincollegesanduniversitiesunderthebackgroundofbuildingeconomicalcampuses,elaboratesthemethodsandideasthatmaybeapplicabletoeconomicallogisticsmanagementandinnovationandexplorespossibleimprovementsatmanylevels,aimingatsolvingtheexistingproblemswiththelogisticsofcollegesanduniversitiesundertheguidanceoftheoriesrelated.

A Study on the Current Situation of Higher Vocational College Students’ Autonomic Learning Ability and Guiding Strategies

DU Zhonglin,LI Muwen,ZHAO Fabin,DUAN Qihong

2017, 33(2):  14-19.  doi:10.3969/j.issn.1009-0479.2017.02.003

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Inordertoimprovehighervocationalcollegestudents’learningability,1385studentswererandomlyselectedfrompublicandprivatehighervocationalcollegestoinvestigatetheirstatuswithregardtolearningmotivations,methods,scheduling,sesupervisionandlearningenvironmentintheformofaquestionnaire.Thesurveyshowedthatthesubjectsindeedpossessessignificantdeficiencies,especiallyintheirscheduling,timemanagement,andlearningresourcesutilizationThoughthey,asawhole,canmanagelearningwell.Studentsshouldbeinstructedtoimprovetheirautonomiclearningabilityintermsofcareerplanning,definitionoflearninggoals,cultivationoflearningmotivations,improvementoflearningefficiency,reformofteachingmodes,curriculumsystemperfecting,learningmethodsandskillstraining,cultivationofselfsupervisionability,buildingupandutilizationoflearningenvironment.

A Studyon the Interactive Mechanism of Higher Vocational Logistics Professional Trainingin Underdeveloped Areas: Taking Lijiang Teachers Collegeasan  Example

PU Rong,BAI Haixia

2017, 33(2):  20-23,27.  doi:10.3969/j.issn.1009-0479.2017.02.004

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Thedevelopmentofarealogisticsneedsthestrongsupportofregionallogisticstalents.Thedevelopmentoflogisticsvocationaleducationintheunderdevelopedareas,toacertainextent,affectsthedevelopmenttrendofregionallogisticsindustry.ThispaperbasedonhowlogisticsvocationaleducationservestheregionaleconomyinLijiang,raisesthatthecooperationbetweenschools,governmentandenterprises,thedevelopmentoflogisticsbusinesstraining,theformationofintegratedteamsofteacherswithhighquality,andthechangeintraditionaltrainingmodelforlogisticstalentscanrealizelogisticsvocationaleducationinunderdevelopedareastobetterservelocalindustrydevelopment.

Research on Countermeasure to College-enterprise Cooperation of Majorof Logisticsin High Vocational Colleges

TANG Kesheng,DUAN Limei,JI Yongqing

2017, 33(2):  24-27.  doi:10.3969/j.issn.1009-0479.2017.02.005

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Atpresent,thecollegeenterprisecooperationandindustryeducationintegrationaregivengreatweightbycollegesanduniversities,especiallythehighervocationalcollagesthatputvaluesontrainingskillsforstudents.ThecollegeenterprisecooperationonlogisticspecialtyinhighervocationalcollegesinYunnanprovinceisinthefaceofmanydifficulties,especiallyinsufficientpowerinlogisticsenterprises,resultinginahabitofbeingoutofsyncbetweencollegesandenterprises.Bytheinvestigationontheparticipationofenterprisesinthecooperationbetweencollegesandenterprises,thispaperrevealsthecausesoftheproblemsandputsforwardsomecountermeasuresofpromotingthecooperationbetweencollegesandenterprisesinordertoachieveawinwinsituation.

Flipped Classroom Teaching Practice of Higher Vocational Public English Basedon Mosoink Cloud Class Platform

WANG Meng

2017, 33(2):  28-33,47.  doi:10.3969/j.issn.1009-0479.2017.02.006

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ThisthesistakeshighervocationalpublicEnglishcourseasanexampleandmakesattemptstocarryoutflippedclassroomteachingofhighervocationalpublicEnglishbasedonMosoinkCloudClassPlatform,aimingatelaboratingthedesignideaandimplementationprocessofflippedclassroomteachingofhighervocationalpublicEnglishbasedonMosoinkCloudClassplatformaswellasmakingtheobjectiveevaluationandreflectiononteachingeffectstoachievebetterteachingresults.

Present Situationand Strategy Researchon Higher Vocational College Students After-class English Reading

XIA Shengli

2017, 33(2):  34-37.  doi:10.3969/j.issn.1009-0479.2017.02.007

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Extensivereadingisakeywaytopromotethedevelopmentoflanguage.DuetothelackofEnglishenvironment,itisimportantforChinesehighervocationalcollegestudentstoobtainsustainablelanguageproficiencybyafterclassEnglishreadings.Theauthoraimsatmasteringthecurrentsituationandexistingproblemsofhighervocationalcollegestudents’afterclassEnglishreading.Thispaperputsforwardthecorrespondingreadingguidancemethodsandsteps.ThenitsumsuptheeffectiveandpracticalwaystoguidehighervocationalcollegestudentstoenjoyEnglishreadingafterclass,ToimprovingstudentsreadingefficiencyfromselectingofafterclassEnglishmaterials,readingstepsandreadingmethods.

Studyon Post Training Practice of Enterprise among Teachers in Higher Vocational Colleges

LI Yingjuan

2017, 33(2):  38-43.  doi:10.3969/j.issn.1009-0479.2017.02.008

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Posttrainingpracticeinenterprisesamongteachersinhighervocationalcollegesistoimprovepracticalskillsofteachersinhighervocationalcolleges,soastocultivateexperiencedandskilledtalents.Thispaper,someproblemsthatexistinthecourseofimplementation,byinvestigatingthestructure,currentsituationandideasofteachers,providescorrespondingadviceforteachersthemselves,collegesandenterprisesrespectivelytosetexamplesfortheimplementationofpostpracticetrainingonhighervocationalcolleges.Itaimstomakethistrainingmoretargeted,topromotethecombinationofworkingandlearning,toinnovatecollaborativecultivationpatternforqualifiedtalentsbetweencollegesandenterprises,toimprovetheprofessionaltalenttrainingprogram,soastoenhancethelevelofrunningcolleges.

Constructing the New Pattern of Skills Competition about Higher Vocational Education College-Enterprise Cooperation

HUANG Lan,ZHOU Guangbo,CHEN Zixiang

2017, 33(2):  44-47.  doi:10.3969/j.issn.1009-0479.2017.02.009

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Theskillscompetitionisanimportantwaytoimprovetheteachingqualityofhighervocationaleducation.Nowadays,skillscompetitioncarriedoutbyhighervocationalcollegesmainlyamongthestudents,whiletheabsenceofenterpriseparticipation,tosomedegree,deviatesfromthepracticalproduction.Theexploringandpracticingofcollegeenterprisecooperationskillscompetitionshowsthatnewmodelofcollegeenterprisecooperationskillscompetitioncanoptimizethetrainingprogramofhighervocationaltalents,furtherpromotethecurriculumreform,improvetheteachesqualitiesoftheoryandpractice.Moreover,italsoprovidesanopportunityforstudentstocompetewithworkers,whichcanpromoteenterpriseculturefusion,standardizepracticeteachingskills,andcultivatethetalentstofurtherdeepenthecombinationofworkingandlearningsothatstudentswillobtaintheabilitytodealwiththeproblemsinpractice.Henceitfinallyrealizesthetriplewinamongenterprises,collegesandstudents

Research on Contract Management of New Campus Construction Project

ZHOU Hui,LYU Yunxia

2017, 33(2):  48-51,56.  doi:10.3969/j.issn.1009-0479.2017.02.010

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Sincetheenrollmentexpansionin1999,manycollegesanduniversitieshavedevelopedtheirnewcampusinordertoseektheirowndevelopmentandmeettheneedsofteachersandstudents.Constructionprojectcontractmanagementisthecoreoftheprojectconstructionmanagementofthenewcampus,buttheremustbemanyproblemsintheprocessofcontractmanagementintheconstructionofthenewcampusduetobelackofexperienceoftheUniversitylargescaleinfrastructure.Strengtheningthecontractmanagementofthenewcampusconstructionisofgreatsignificancetokeepawaytheriskofprojectconstruction,toensurethesmoothprogressoftheproject,andtoovercometheillegalcrimeintheprojectconstruction.Accordingtothepracticalexperience,thispaperlistssomeprominentproblemsexistingintheconstructionofthenewcampusconstructioncontractmanagement,andputsforwardsomesuggestionsonhowtostandardizethecontractmanagementofthenewcampusconstruction.

Research on Higher Vocational Colleges’ Internal Auditing for Demands and Services

HUA Yan

2017, 33(2):  52-56.  doi:10.3969/j.issn.1009-0479.2017.02.011

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Inrecentyears,highervocationalcollegesinChinahaveexperiencedarisingtrendinsizeandenrollmentscale,andatthesametimealotofnewrequirementsformanagementandadministrationhavebeenraised.Internalauditingplaysanimportantroleinthemanagementofhighvocationalcolleges.However,someshortcomingsandproblemsstillexistandinterferewiththeimplementations.Therefore,moreeffortsshouldbemadetosolveproblemswithinternalauditingbyadvancedanddeliberateanalysisofhighervocationalcolleges’demandsforinternalauditingandservicestoidentifyandadoptpracticalmeasuresandstrategiestoachievecontinuingimprovementofthelevelofinternalauditingimplementedbyhighervocationalcolleges.

The Coordination between College Financial Budget and Accounting Calculation under the Accounting Practice

YUAN Hui

2017, 33(2):  57-61.  doi:10.3969/j.issn.1009-0479.2017.02.012

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Collegefinancialbudgetandaccountingcalculationaretwomostimportantpartsoffinancialmanagement.Financialbudgetisthefoundationofaccountingcalculation.Financialaccountingprovidestrue,comprehensiveandaccurateinformationforaccountingcalculation.Thecoordinationbetweencollegefinancialbudgetandaccountingcalculationistomeetthecalculationrequirementsofscientificandintensificationcalculationrequirementtoadapttothenewaccountingsystemofcollegesandtoensurethequalityoftheaccountinginformation.Thispaperanalyzestheexistingproblemsbetweencollegefinancialbudgetandaccountingcalculationfromtheperceptiveofaccountingpracticeoperation,whichgivesthedetailedsuggestionstoimproveandintensifythecoordinationbetweencollegefinancialbudgetandaccountingcalculationsoastoenhancethefinancialmanagementlevelofcolleges.


Application of WeChat Public Platforms in Students Management Work in Colleges and Universities

TIAN Tian,LONG Xiaobo

2017, 33(2):  62-65.  doi:10.3969/j.issn.1009-0479.2017.02.013

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Withthecontinuousdevelopmentofinformationtechnology,avarietyofnetworkplatformsandmobileplatformsbecomepopular.Inordertoconformtothedevelopmenttrendofthetimes,collegesanduniversitiesgraduallydotheirdailymanagementandeducationofstudentsthroughtheWeChatpublicplatforms.BasedonthecharacteristicsandadvantagesoftheWeChatpublicplatforms,thispaperanalyzestheapplicationprinciplesofWeChatpublicplatformsinthedailymanagementofcollegestudentsanddiscussesthepracticalapplicationoftheWeChatpublicplatformsinthedailymanagementofcollegestudents.

On the Students Managemen to fEight-year Dance Performance in Higher Vocational Colleges of Art: Taking Yunnan Vocational College of Culture and Art as an Example

RU Chuanji

2017, 33(2):  66-69.  doi:10.3969/j.issn.1009-0479.2017.02.014

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Alongwiththeneedsofsocialdevelopment,ithasbeenpilotedeightyeareducationondanceperformanceprofessionalbyYunnanVocationalCollegeofCultureandArt.Thiseducationmodehastheadvantageofprofessionaltraining.However,becauseofimplementingtheeducationofconnectionbetweensecondaryandhighervocationaleducation,anddifferentfromtheordinaryoccupationeducationandwithfeaturesofyoungstudents,eightyearmodel,specialmajor,thiseducationmodeputsforwardnewrequirementstomanagestudents.Thiseducationmodefocusesonpsychologicalcounseling,teachingmanagement,explorestocreateabetterinsideandoutsideenvironmentandotheraspectstoensurestudentshealthygrowthasforthecharacteristicsandproblemsfrommanagingstudents.

An Investigation Report on Work Value of Freshmen Majoringin Foreign Languages in Higher Vocational College

SONG Jianxiang,CHEN Rongjing,ZHU Lei

2017, 33(2):  70-75.  doi:10.3969/j.issn.1009-0479.2017.02.015

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Reviewingresearchesonconnotationandinvestigationofworkvalueathomeandabroad,andtakingthefreshmenmajoringinforeignlanguagesofKunmingMetallurgyCollegeasexample,asurvey,basedonWorkValuesInven(WVIbyanAmericaexpertD.E.Super,ismadeonworkvalueofstudentsmajoringinforeignlanguagesinhighervocationalcolleges.Thispaperanalyzesthestatisticscollectedinsurvey,andofferssomeproposalstodevelopeducationofworkvalueforstudentsmajoringinforeignlanguagesinhighervocationalcolleges.

The Present Situation and Strategies to College Football Development

QIANGMenghua,XUYuanxiang

2017, 33(2):  76-80.  doi:10.3969/j.issn.1009-0479.2017.02.016

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Thestatusofcollegesfootballwasanalyzed.Thedeficienciesbasedontheconditionoffootballcourses,teachers,fields,equipments,footballteamsandassociationswereexploredbyusingliteraturelawandinvestigationin20colleges.Thestrategieshavebeenputforwardtodealwiththeexistingproblems:establishingandimprovingthesecuritymechanismofcampusfootballorganizations,enhancingthecultivationoffootballteachers,promotingthebuildofcampusfootballassociationsbyenlargingthebudgetandimplementingvariousofcampusfootballgamesandsoon.

Research on the Network Opinion of Lijiang Tourism Crisis

LI Siyu

2017, 33(2):  81-85.  doi:10.3969/j.issn.1009-0479.2017.02.017

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Inthecontextoftourismindustrybecomingincreasinglydependentuponnetworkcommunication,therewastoomuchnegativepublicopinionsontheinternetatthebeginningof2017,whichconductedbadinfluenceonthecredibilityandreputationinLijiang(aninternationaltourismcity).Inordertominimizenegativeimpactontheinternetandrestoretheconfidenceofvisitors,itisnecessarytostrengthensupervisionandmanagementoftourismmarketandimprovespokesmanshipinstitutionandpublicopinionprewarningsystem.Inthefaceofthenegativeissue,thegovernmentshouldkeepincontactwiththemediaandthepublicimmediately,appealingnetizenstostaycalmandreason.Theactivecommunicationbetweengovernmentandmedia,theenhancementofsocialmanagementandthesetupofservicorientedgovernmentareconducivetostrengthenthepersonalcultivationandcivilizethemass.

Research to Public private Partnership in Tourism Marketing: Taking a Case Study of Yunnan

LI Yabin

2017, 33(2):  86-89,122.  doi:10.3969/j.issn.1009-0479.2017.02.018

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Researchtopublicprivatepartnershipintourismmarketingaimsatunderstandingthecharacteristicsandkeypointsofthepartnershipmodeinthemoderntourismindustry,learningthecomparativelymaturepracticalexperiencefromhomeandabroad,developingpotentialtourismresourcesinYunnan,andfindingthewayssuitableforcarryingouttourismdestinationmarketinginYunnan.Throughtheintroductionofthecharacteristicsandappliedexperienceofpublicprivatepartnershipintourismdestinationmarketing,andanalysestheadvantagesanddisadvantagesofYunnantourismmarketing,thisstudyproposesfollowingmeasuresforthepubliprivatepartnershipintourismdestinationmarketing:establishingthecooperationplatform;appropriatelyoutsourcingpublicserviceproducts;carryingoutthejointmarketingintheregionaltourism.

The Analysis of the Impact of Replacing the Business Tax with Value-added Tax on Authentication and Consultation Service Industry

XU Yaochenxi

2017, 33(2):  90-94.  doi:10.3969/j.issn.1009-0479.2017.02.019

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ExecutivemeetingoftheStateCouncilhasdecidedtocomprehensivelypromotethereformprgramtoreplacethebusinesstaxwithvalueaddedtax,thusbusinesstaxthoroughlywithdrawsfromthehistoricalstage.Ontheoccasionofthismajortaxreform,howtodealwithithasbecometoppriorityforauthenticationandconsultationserviceindustry.Thispaperanalyzeschangesofbeforeandafter“replacethebusinesstaxwithvalueaddedtax”inanaccountingfirm.Takinganaccountingfirmasanexample,thisthesiscomparestaxdifferencesbetweensmallscaletaxpayersandgeneraltaxpayers,andputsforwardcorrespondingsuggestionsonhowtocopewiththereformonthebasisonanalysisandcomparison.

Construction of Knowledge Mapin Engineering Consulting Enterprise

ZHANG Ruijue,GAO Xiong,LI Wenchun,YANG Guosheng

2017, 33(2):  95-100.  doi:10.3969/j.issn.1009-0479.2017.02.020

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Engineeringconsultingenterpriseisaknowledgeintensiveenterprisegatheredbyhighqualitytalents.Howtorealizethesharingandinnovationofenterpriseknowledgeisrelatedtowhethertheenterprisecanwininthefiercecompetition.Basedonthecurrentsituationofengineeringconsultingenterprises,thispaperputsforwardvariousknowledgemapmodelssuitableforenterprisesneedsandcharacteristics.TakingtwoengineeringcostconsultingenterprisesinYunnanprovinceastheresearchobjectandtheconstructionoftheprojectknowledgemapapplicationmodelasanexample,thispaperdiscussestheapplicabilitytoconstructknowledgemapofdifferentscalesofenterprises.Andthispaperalsosupportscertainreferencevaluefortheconstructionofknowledgemapoftheengineeringconsultingenterpriseandotherindustries.

Translation of Non-commercial Slogans under Functional Equivalence Theory

ZHANG Lianchun

2017, 33(2):  101-105.  doi:10.3969/j.issn.1009-0479.2017.02.021

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Withthedeepeningoftheinternationalcommunication,manyofthecityssloganshavebeentranslatedintoEnglish,butmistakesintranslationcanbeseen.ThroughtheanalysisofNidasfunctionalequivalencetranslationtheory,thefeasibilityofequivalencetranslationtheoryinslogantranslationisillustratedbyexamplesofthefunctionofslogans.Thispaperexpoundstheprincipleoffunctionalequivalencetranslationtheoryinslogantranslation,pointingoutthatslogansshouldconformtothelinguisticfeaturesandculturalbackgroundsofthereadersandavoidculturalconflicts,thuseffectivelyrealizingthecommunicativefunctionandpropagandapurposeofslogans.

An Empirical Study on the English Translation Quality of Public Signs in Kunming Scenic Spots

HUANG Jinyi,DONG Yuchen,XU Xiaobao

2017, 33(2):  106-111.  doi:10.3969/j.issn.1009-0479.2017.02.022

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ThroughtheinvestigationandanalysisofEnglishtranslationqualityofthepublicsignsinKunmingscenicspotsbasedonthemixedmethodofthequalitativeandquantitative,thisstudyaimsatattributingtheerrorsinandmakingthesuggestionsonEnglishtranslationsoffourtypicalkindsofpublicsignsinthreemajorgroupsofKunmingscenicspots.Thefindingsofthispapershowthatproblemssuchas“grammaticalincorrectness”“Chinglishphenomenon”“lexicalimpropriety”“spellingmistakes”“missingtranslation”haveexertedastronglynegativeinfluenceupontheEnglishtranslationquality.Onthisground,thisresearchhasdoneaseriesofqualitativeanalysesofthequantitativeresultswiththetheoreticalguidanceofSkopostheoryandgiventheadvicesoffutureimprovementfromtheperspectivesof“subjectivityoftranslators”and“objectivityofsociety”,aimingatplayingaroleinthestandardizationoftranslationqualityofpublicsignsinKunmingscenicspots.

The Cultural Connotation of Nuo Masks of the Yi People in Qixuan Village,Hedian Town, Xiangyun County

YIN Yajuan,PAN Jing,QIN Ying

2017, 33(2):  112-117.  doi:10.3969/j.issn.1009-0479.2017.02.023

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NuomasksoftheYipeopleinQixuanvillage,Hediantown,XiangyuncountywereincludedinintangibleculturalheritagelistatcountylevelbyDaligovernmentinYunnanprovincein2010.Nuomasksnotonlycarrythenationalculture,butalsocontaintheYiPeoplesyearningforabetterlife.Theyarethecrystallizationofhumanwisdom.Thispaper,basedontheNuomasksinXiangyuncounty,discussesthedefinitionandclassificationofthemasksandthehistoricalevolutionofNuocultureinthesemaskstorevealthethreecharacteristicsofNuomasks,namely,thedivinity,animalityandhumanity,whichenrichestheYicultureandprovidesreferenceforresearchesonthecultureoftheminoritynationalities

A Study on the Muralin Buddishist Temples of Northeastern Thailand

WANG Yanqi,ZHAO Chen

2017, 33(2):  118-122.  doi:10.3969/j.issn.1009-0479.2017.02.024

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MuralinBuddishistTemplesofNortheasternThailandisakindofarchitecturaldecoratingartmixedwithholyandsecularity,whichisproducedwiththeintroductionofthetheravadain13thcentury.ItsuniquemuralpaintingontheexteriorwallofOrdinationHallandthelocalizedmodeoftransmissionmakesitveryspecial.Thecontentsofthemuralareasfollows:thestoryofjataka,thesceneofthesacrificetotheBuddhaandthesceneofthesecularlife.Theformshowstheoriginalnaturalartisticstyle,aestheticformanduniquepaintingtechniques,whichisdifferentfromthegrandroyalstylesuchasSukhothai,AyutthayaandBangkokDynasty.MuralinBuddishistTemplesofNortheasternThailandisavisualartaswellasthesocialimagebeyondthevision.Meanwhile,itisnotonlytheintegrationoftheTheravadaandnativeculture,butalsodeliversthenationalfeelingsandculturalcustomsonthevisualandartisticconception.