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OnTheOriginalTourism SouvenirsDesigninLuguLakeArea

  

  1. DepartmentofTourismandEconomicManagement,LijiangTeachersCollege,Lijiang,Yunnan674100,China
  • Online:2012-06-06 Published:2012-06-06

Abstract: Abstract:Withitsfeaturedlocation,LuguLake,ontheonehand,facesfiercespacialcompetitionwithitsneighbors.Ontheotherhand,itbringsabouttheclustereffect.ThesuccessfultourismsouvenirsdesignwillnotonlybringgreatprofitinLuguLakearea,butalsoboostthedevelopmentoftourismindustry,thestrategicalpillarindustryinLijiangCity.FordevelopingthetourismsouvenirsinLuguLake,thispaperfocusesonthreelevelsofproducts:basicones,featuredonesandoriginaloneswiththepurposeofdepictingtheme,establishingbrandandenhancingimage.ItaimstocreatetourismsouvenirsfeaturedbyplateaulakesandMosuofemaleculture.

Key words: Keywords:LuguLakearea, tourismsouvenirsdesign, corevalue

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