HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i ›› 2010, Vol. 26 ›› Issue (2): 69-73.DOI: 10.3969/j.issn.1009-0479.2010.02.017
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Abstract: Ｍｏｒｅａｎｄｍｏｒｅｓｐｏｋｅｓｐｅｒｓｏｎｓｅｎｇａｇｅｉｎｆａｌｓｅａｄｖｅｒｔｉｓｉｎｇ．Ｉｔｗｉｌｌｈａｒｍｔｏｃｏｎｓｕｍｅｒｓａｎｄｃｏｍ ｐｅｔｉｔｏｒｓｉｎｔｈｅｉｎｄｕｓｔｒｙｇｒｅａｔｌｙ，ａｎｄｅｖｅｎａｆｆｅｃｔｓｏｃｉａｌｅｑｕｉｔｙａｎｄｍａｒｋｅｔｏｒｄｅｒ．Ｈｏｗｅｖｅｒ，ｕｎｄｅｒｔｈｅｅｘ ｉｓｔｉｎｇｌｅｇａｌｓｙｓｔｅｍｉｔｉｓｄｉｆｆｉｃｕｌｔｔｏｐｕｒｓｕｅｃｉｖｉｌｌｉａｂｉｌｉｔｙｏｆｆａｌｓｅａｄｖｅｒｔｉｓｉｎｇｓｐｏｋｅｓｐｅｒｓｏｎｓ．Ｉｔｉｓｎｅｃｅｓｓａｒｙ ｔｏｓｔｕｄｙｔｈｅｂａｓｉｃｉｓｓｕｅｓｔｏｓｕｐｐｌｙｔｈｅｔｈｅｏｒｅｔｉｃａｌｆｏｕｎｄａｔｉｏｎｆｏｒｌｅｇｉｓｌａｔｉｏｎ．Ｔｈｅｓｅｂａｓｉｃｉｓｓｕｅｓｉｎｃｌｕｄｅ ａｄｖｅｒｔｉｓｉｎｇｓｐｏｋｅｓｐｅｒｓｏｎｓｃｉｖｉｌｌｉａｂｉｌｉｔｙ，ｉｎｃｌｕｄｉｎｇｔｈｅｎａｔｕｒｅ，ｔｈｅｎｅｃｅｓｓｉｔｙａｎｄｔｈｅｏｒｅｔｉｃａｌｂａｓｉｓｏｆａｄ ｖｅｒｔｉｓｉｎｇｓｐｏｋｅｓｐｅｒｓｏｎｓｃｉｖｉｌｌｉａｂｉｌｉｔｙ．
Key words: ａｄｖｅｒｔｉｓｉｎｇｓｐｏｋｅｓｐｅｒｓｏｎｓ, ｃｉｖｉｌｌｉａｂｉｌｉｔｙ, ｂａｓｉｃｉｓｓｕｅｓ
CLC Number:
D920.5
WANG Jing-Xian, HUANG Ji-Hong. ＡｎａｌｙｓｉｓｏｎｔｈｅＢａｓｉｃＩｓｓｕｅｓｏｆＡｄｖｅｒｔｉｓｉｎｇＳｐｏｋｅｓｐｅｒｓｏｎｓＣｉｖｉｌＬｉａｂｉｌｉｔｙ[J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, 2010, 26(2): 69-73.
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http://kmyzxb.magtech.com.cn/EN/Y2010/V26/I2/69
