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ThePublicityEffectandCountermeasuresofMainstream Ideology amongHigherVocationalCollegeStudent

TANGLi1a ,ZHANGSha ,LIANGMingxi1b ,YUANXiulian1b   

  1. [1a.OfficeofCPCAffairs(OfficeofthePresident);b.DepartmentofBasicEducation,YunnanIndustry andTradeVocationalCollege,Anning650300,Yunnan,China;2.DepartmentofCare,Mental HealthCenterofYunnanProvince,Anning650301,Yunnan,China]
  • Received:2019-09-17 Online:2019-12-20 Published:2021-09-01

Abstract: Aquestionnairesurveyisconductedamong748vocationalcollegestudentstoexplorethepub licityeffectofmainstreamideology.Theresultsshowthattheoveralllevelofmainstreamideologicaliden tityisabovethemediumlevel,butthedevelopmentofeachdimensionisnotbalanced.Thetopfourways forvocationalcollegestudentstoacquiremainstreamideologicalknowledgearenetwork,television,new mediaandclassteaching.Thetoptwopurposesforvocationalcollegestudentstolearnmainstreamideo logicalknowledgearelearningknowledgeandguidingstudyingandliving.Thepublicityeffectofnew mediaonmainstreamideologyissignificantlybetterthanthatofclassteachingandtraditionalmedia.The problemsofpublicityofthemainstream ideologybydifferentmediaaredifferent.Thecorresponding countermeasureswillbeputforwardaccordingtothefindingsofthestudy. 

Key words: mainstreamideology, vocationalcollegestudents, publicity, newmedia

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