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OnChallengesofChineseEnglishTranslationforForeignorientedPublicityundertheBackgroundofGlobalEconomy

  

  1. TheFacultyofForeignLanguagesinKunmingMetallurgyCollege,650033,Kunming,Yunnan,China
  • Online:2010-03-30 Published:2010-03-30

Abstract: ThepaperdiscussesthatChineseEnglishtranslationforforeignorientedpublicityisespecially importantunderthebackgroundofglobaleconomy.Forthepurposeofimprovingitstranslationquality,it analyzesthecurrentsituationsandchallengesweencounterforChineseEnglishtranslationforforeignori entedpublicityfromtheseperspectivessomenegativereportsbyforeignmedium,seriousmisinterpreta tion,noequivalentsoftargetlanguageforsomeborrowedwords,theignoranceofculturaldifferences, Chinglishandlowoverallqualityoftranslators.

Key words: globaleconomy, translationforforeignorientedpublicity, thedifferencesbetweenChinese
andwesternculture

CLC Number: