关键词: 网络微媒体, 价值观, 大学生

Abstract: The impact of online new media on the values of college students is subtle but significantmanifested in their behavioral habits, problem-solving approaches, and daily study routines. Collegestudents’ values are still in a formative stage, with limited ability to make accurate understanding andjudgments about things. The rapid development of network micro-media, represented by platforms likeWeChat, Weibo, and TikTok, presents challenges to the cultivation of values among college students.Based on a questionnaire survey, this paper analyzes the problems in college students’values under theinfluence of network micro-media and explores how to provide correct guidance to students , enabling themto use the internet properly, acquire accurate and useful information, and cultivate the right values.