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昆明冶金高等专科学校学报 ›› 2024, Vol. 40 ›› Issue (3): 13-.DOI: doi:10.3969/j.issn.1009-0479.2024.03.003

• 教学改革与实践 • 上一篇    下一篇

新时期我国跨境电商人才需求及培养模式探析

  

  1. (昆明冶金高等专科学校商学院,云南昆明650033)
  • 收稿日期:2023-12-03 出版日期:2024-06-07 发布日期:2024-09-11
  • 作者简介:刘 莹 (1981-),女,云南昆明人,讲师,管理学硕士,主要从事企业管理与高等职业教育研究。
  • 基金资助:
    昆明冶金高等专科学校科研基金项目 “新时期高职院校跨境电子商务专业人才培养模式创新研究”(2021XJSK03)。

Analysis of China's Cross-border E-Commerce Talent Demand and Training Mode in the New Era

  1. ( Faculty of Business, Kunming Metallurgy College, Kunming 650033,China)
  • Received:2023-12-03 Online:2024-06-07 Published:2024-09-11

摘要: 跨境电商作为新兴的电子商务模式正在迅速发展。然而我国在跨境电商领域发展还刚起步,其中涉及的人才需求及其培养模式存在一定问题。当前我国跨境电商行业人才需求存在人才培养和储备不足,特别是新兴技术人才和海外市场开拓人才的培养面临挑战,行业人才缺口大,市场急需具备跨境电商经验的高级人才等问题。通过分析,提出建议:抓住跨境电商人才培养的主要难点,通过学校和企业形成合力,加强校企合作:高校传统教育和企业职业培训需求结合,以提升人才培养质量;注重校外实践教学与校内实训的融合;加大国际化人才培养力度,充分利用国际化教育资源整合;建立科学合理的跨境电商人才评价与激励机制,保持跨境电商人才队伍稳定性,以适应跨境电商行业的快速发展。

关键词: 跨境电商, 人才需求, 行业现状

Abstract: Cross-border e-commerce, as an emerging e-commerce model, is developing rapidly, butChina's development in the field of cross-border e-commerce is still in its infancy, and there are certainproblems in the talent demand and training mode involved. At present , there is a shortage of talent train-ing and reserves in China's cross-border e-commerce industry , especially the cultivation of emerging technology talents and overseas market development talents. There is a large talent gap in the industry, andthe market is in urgent need of senior talents with cross-border e-commerce experience. Through analy-this paper puts for ward the following suggestions: grasp the main difficulties in the cultivation ofS1S.cross-border e-commerce talents, form a joint force through schools and enterprises, and strengthenschool-enterprise cooperation; the traditional education of colleges and universities and the vocationaltraining needs of enterprises are combined to improve the quality of talent training; pay attention to theintegration of off-campus practical teaching and on-campus practical training; intensify the cultivation ofinternational talents , and make full use of the integration of international educational resources; establisha scientific and reasonable evaluation and incentive mechanism for cross-border e-commerce talents ,maintain the stability of the cross-border e-commerce talent team, and adapt to the rapid development ofthe cross-border e-commerce industry.

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