关键词: 模糊综合评价:观鸟旅游:满意度, 滇西

Abstract: Bird-watching tourism integrates various functions such as ecology, sports, aesthetics, andscience popularization, and is one of the most representative forms of ecotourism. In recent years, thescale of the bind-watching tourism market in Yunnan has become increasingly large, and there are moreand more regions engaged in bird-watching tourism development and organizing bird- watching festivals.which attract a large number of tourists every year. At present, Baoshan, Dehong, Dali and other placesin westem Yunnan are the areas with the highest bird-watching heat and the most popular bird-watchingspots in Yunnan Province. Through fuzzy comprehensive evaluation, a three-level index system was established for the satisfaction of bird-watching tourism in western Yunnan , including 1 overall goal, 3 sec-ondary indexes and 13 tertiary indexes. Finally, the conclusion is drawn that tourists are satisfied with thebird-watching tourism landscape, especially the bird resources and characteristic cultural experienee in Yunnan, but they are less satisfied with the inrastructure, and there is much room for improvement inthis aspect. The relevant management authorities should further carry forward the advantages, make upfor the shortcomings, comprehensively improve the satisfaction of tourists, and promote the further devel.opment of bird-watching tourism in western Yunnan and the whole province.

Key words:  fuzzy comprehensive evaluation, bird-watching tourism: satisfaction, Western Yunnan