关键词: 国际合作, 中泰高等教育, 本土化, 国际市场, 品牌意识

Abstract:

The coming of information era means the great integration of internationalized economy and educational environment. Thailand，as one of the members of Association of Southeast Asian Nations，has had much commercial trade with China. Hence，the cooperation of higher education between two countries also becomes increasingly frequent. This paper first analyzes the characteristics of internationalized higher education in two countries from perspective of international cooperation. Then it summarizes and concludes that the higher education in Thailand is global一oriented but localized, from which we can learn a lot in order to widen the horizon of higher education and promote process of internationalization in China.

Key words: international cooperation, higher education in China and Thailand, localization, international market, brand consciousness