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昆明冶金高等专科学校学报 ›› 2025, Vol. 41 ›› Issue (2): 100-.DOI: 10. 3969/j. issn. 1009 - 0479. 2025. 02. 016

• 语言文化与艺术研究 • 上一篇    下一篇

从“出圈”到认同:云南“打跳”类短视频 对中华民族共同体意识的表达与塑造

  

  1. 昆明冶金高等专科学校 a. 马克思主义学院;h. 教务处,云南 昆明 650033
  • 收稿日期:2024-03-02 出版日期:2025-04-09 发布日期:2025-09-26
  • 作者简介:刘开华(1991-),男(彝族),云南临沧人,讲师,法学硕士,主要从事思想政治教育与政治传播研究。
  • 基金资助:
    云南省教育厅科学研究基金项目“云南高职院校中华民族共同体教育案例融入思政课研究”(2024J1377); 云南省教育厅科学研究基金项目“短视频叙事在云南高校思政课教学中的应用研究”(2024J1373)。

From Exposure to Identification: The Expression and Shaping of the Chinese Nation Community Consciousness by Yunnan Beat and Jump Short Videos

  1. a. Faculty of Marxism; b. Academic Affairs Office, Kunming Metallurgy College, Kunming 650033, China
  • Received:2024-03-02 Online:2025-04-09 Published:2025-09-26

摘要: 云南“打跳”类短视频的“出圈”,是互联网发展的时代因素和信息化社会中的原生态民族元素共同 作用的结果。指出“打跳”类短视频在网络传播中创造出了一种互联互融、求同存异、和而不同的民族文化生 态,对筑牢中华民族共同体意识起到了重要作用。分析表明,“打跳”类短视频在网络空间中既表现出了传统与 现代的融合,也表现出了情感共鸣与高度的参与感和文化认同与强烈的归属感。提出通过将“打跳”文化融入 教育宣传、媒体互动、旅游开发和政府决策中,让“打跳”类短视频成为云南吸引游客和传承文化的重要载体, 从而促进各民族文化交融和民族团结。

关键词: font-family:", background-color:#FFFFFF, ">少数民族, “打跳”, 短视频, 中华民族共同意识

Abstract: The "exit" of Yunnan's "beat and jump" short videos is the result of the joint effect of the age factors of the development of the Internet and the original ecological ethnic elements in the information so- ciety. The "beat and jump" short videos have created an ethnic cultural ecology of interconnection, inte- gration, seeking common ground while shelving differences, and harmony without uniformity in the net- work transmission, which has played an important role in building the consciousness of the Chinese nation community. The "beat and jump" short videos in the cyberspace not only show the integration of tradition and modernity, but also show emotional resonance, a high sense of participation, cultural identity and a strong sense of belonging. By integrating the "beat and jump" culture into education and publicity, media interaction, tourism development and government decision-making, the "beat and jump" short vid- eos will become an important carrier to attract tourists and inherit culture in Yunnan, so as to promote the integration of ethnic cultures and ethnic unity.

Key words: font-family:", background-color:#FFFFFF, ">minority nationality, "beat and jump" , short video, the common consciousness of the China nafion

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