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InvestigationandAnalysisoftheStructureofCollegeStudentsMental#br# Accounts:TakingSomeUniversitiesinYunnanProvinceasanExample

  

  1. (aFacultyofBusiness;bCommitteeforPartyRelatedAffairs,KunmingMetallurgyCollege,Kunming650033,China)
  • Online:2022-03-04 Published:2022-06-22

Abstract: Atpresent,therearefewresearchesonthementalaccountsofcollegestudentsTakingthe
mentalaccountsofcollegestudentsinsomecollegesanduniversitiesinKunmingasthestartingpoint,we
trytofindoutthestructureofthementalaccountsofcollegestudentsthroughquestionnairesurveycom
binedwithexploratoryfactoranalysis,comparetheresearchresultswiththetheoriesofothermajorscholars,summarizethesimilaritiesanddifferencesofthestructureofthementalaccountsofcollegestudentsandothergroups,andtrytoprovidedataandtheoreticalbasisfortheresearchofcollegestudentsconsumptionpsychology

Key words: collegestudentsmentalaccount, accountincome, accountexpenditure, accountstorage

CLC Number: