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AuthenticityandCommercializationAnalysisofLijiangAncientCity

  

  1. 1a.FauultyofBusiness,1b.Library,KunmingMetallurgyCollege,Kunming650033,China;
    2DepartmentofTourismandEconomicManagement,LijiangTeachersCollege,LijiangYunnan650223,China
  • Online:2010-07-30 Published:2010-07-30

Abstract: WithdeepbusinesstraditionsandfromtheTangdynasty,Lijiangancientcityistheimportant townofTeaHorseRoad,anditsbusinesscultureisanimportantpartofancientculture.Withtherapid developmentoftourismandspeedingupcommercializationprocessinLijiang,thelocationofancientcity becomesthefocus.Bytheuseof“authenticity”theory,thepaperexploresthecontentsofauthenticity andcommercializationaboutancientcity,andtriestofindabalancebetweenthetwo,makesrecommen dationstogetawinwinstrategyforeconomicdevelopmentandculturalheritageconservationinthe processoftourismdevelopment.

Key words: Lijiangancientcity, authenticity, businessculture

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