Abstract: The property management (PM) industry plays a significant role in the economy, employment,and the quality of residents' lives. However, the industry is caught in a vicious cyele characterized by "lowquality, losses, and negative feedback" making development challenging. This study analyzes three funda-mental reasons for these developmental difficulties: "invisibility of systemic barriers" "unrealized opera-tional capacities" and "cognitive gaps among stakeholders" It argues that new-quality productive forces canempower the industry to overcome these bottlenecks through a three-dimensional framework: cognitive re-structuring (data-driven service redesign), efficiency innovation (AI-optimized operations), and ecosystemevolution (stakeholder co-govemance). Successful examples include smart retrofitting of aging neighbor-hoods, where predictive analytics and IoT integration enhance service effectiveness. Importantly, the ad-vancement of technology must be ethically guided, ensuring that new-quality productive forces remain hu-man-centered in enabling the property management industry's high-quality development. This involves up-holding workforce dignity, ensuring algorithmic transparency, and fostering community cohesion.

Key words: new-quality productive forces, property management industry, cognitive restructuring, effiinnovation, ecosystem evolution
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