Abstract: The "exit" of Yunnan's "beat and jump" short videos is the result of the joint effect of the age factors of the development of the Internet and the original ecological ethnic elements in the information so- ciety. The "beat and jump" short videos have created an ethnic cultural ecology of interconnection, inte- gration, seeking common ground while shelving differences, and harmony without uniformity in the net- work transmission, which has played an important role in building the consciousness of the Chinese nation community. The "beat and jump" short videos in the cyberspace not only show the integration of tradition and modernity, but also show emotional resonance, a high sense of participation, cultural identity and a strong sense of belonging. By integrating the "beat and jump" culture into education and publicity, media interaction, tourism development and government decision-making, the "beat and jump" short vid- eos will become an important carrier to attract tourists and inherit culture in Yunnan, so as to promote the integration of ethnic cultures and ethnic unity.

Key words: minority nationality, "beat and jump" , short video, the common consciousness of the China nafion