Abstract: In the era of mobile Internet , the information dissemination of academic journals is deeply in-fluenced by “fragmented”communication, and has its own characteristics in communication path, carrieform, information presentation, promotion and marketing strategy. In order to solve the problems in the“fragmented”communication of academic journals , we should pay attention to the use of new media, actively carry out intensive professional cooperation, innovate the ideas of “fragmented” communication.and attach importance to the brand construction of journals themselves.

Key words: fragmentationcommunication: academic journals, mobile Internet era