ＡｎＩｎｎｏｖａｔｉｏｎＲｅｓｅａｒｃｈｏｆＥｎｔｅｒｐｒｉｓｅＭａｒｋｅｔｉｎｇＭｏｄｅｌＵｎｄｅｒｔｈｅＢａｃｋｇｒｏｕｎｄｏｆＥｌｅｃｔｒｏｎｉｃＣｏｍｍｅｒｃｅ

doi:10.3969/j.issn.1009-0479.2020.02.018

Abstract

Abstract: Ｉｎｒｅｃｅｎｔｙｅａｒｓ，ｕｎｄｅｒｔｈｅｂａｃｋｇｒｏｕｎｄｏｆｅｃｏｍｍｅｒｃｅ，ｈｏｗｔｏｄｏａｇｏｏｄｊｏｂｉｎｍａｒｋｅｔｉｎｇｈａｓｂｅｃｏｍｅａｐｒｏｂｌｅｍｗｏｒｔｈｔｈｉｎｋｉｎｇａｂｏｕｔ．Ｔｈｒｏｕｇｈｔｈｅｓｔｕｄｙａｎｄａｎａｌｙｓｉｓｏｆａｌａｒｇｅｎｕｍｂｅｒｏｆｓｏｃｉａｌａｎｄｅｃｏｎｏｍｉｃｐｈｅｎｏｍｅｎａａｎｄｐｒａｃｔｉｃａｌｃａｓｅｓｏｆｅｎｔｅｒｐｒｉｓｅｓ，ｔｈｉｓｐａｐｅｒｅｘｐｌｏｒｅｓｔｈｅｉｎｎｏｖａｔｉｏｎｐａｔｈｏｆｅｎｔｅｒｐｒｉｓｅｍａｒｋｅｔｉｎｇｍｏｄｅｉｎｔｈｅｃｏｎｔｅｘｔｏｆｅｃｏｍｍｅｒｃｅ，ａｎｄｐｕｔｓｆｏｒｗａｒｄｔｈａｔｅｎｔｅｒｐｒｉｓｅｓｓｈｏｕｌｄｔａｋｅｃｕｓｔｏｍｅｒｓａｓｔｈｅｃｅｎｔｅｒ，ｔｅｃｈｎｏｌｏｇｉｃａｌｄｅｖｅｌｏｐｍｅｎｔａｓｔｈｅｌｏｇｉｃ，ａｎｄｖａｌｕｅｃｒｅａｔｉｏｎａｓｔｈｅｃｏｒｅｆｏｒｒｅａｓｏｎａｂｌｅｉｎｎｏｖａｔｉｏｎ．

Key words: ｅ-ｃｏｍｍｅｒｃｅ, ｉｎｎｏｖａｔｉｏｎｒｅｓｅａｒｃｈ, ｖａｌｕｅｃｒｅａｔｉｏｎｉｎｃｕｓｔｏｍｅｒｓ

CLC Number:

Ｆ７１３.３６５

ＬＩＵＹｉｎｇ, ＬＩＹａｂｉｎ, ＺＨＯＵＸｉａｘｉａ, ＣＨＥＮＧＭａ. ＡｎＩｎｎｏｖａｔｉｏｎＲｅｓｅａｒｃｈｏｆＥｎｔｅｒｐｒｉｓｅＭａｒｋｅｔｉｎｇＭｏｄｅｌＵｎｄｅｒｔｈｅＢａｃｋｇｒｏｕｎｄｏｆＥｌｅｃｔｒｏｎｉｃＣｏｍｍｅｒｃｅ[J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, DOI: 10.3969/j.issn.1009-0479.2020.02.018.

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ＡｎＩｎｎｏｖａｔｉｏｎＲｅｓｅａｒｃｈｏｆＥｎｔｅｒｐｒｉｓｅＭａｒｋｅｔｉｎｇＭｏｄｅｌＵｎｄｅｒｔｈｅＢａｃｋｇｒｏｕｎｄｏｆＥｌｅｃｔｒｏｎｉｃＣｏｍｍｅｒｃｅ

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