HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i
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Abstract: Lijiangisrichinminorityculturesandtheredantiwarcultures.Lijiangculturebrandsincludecultureorientedtourism,handicraftsarticlebrand,film andTVindustrybrand,festivalcultureindustrybrand,culturalandcreativebrandaswellascommonwealculturebrand,etc.Theupgradeprocessofcultureindustryisthedevelopingprocessofindustryfromnobrand,lowendbrandtothehighendbrand.Thekeyofbuildingculturebrandispayingmuchattentiontothequalityandculturecreativity.Therefore,thewriterputsforwardthesignificanceofcreatingLijiangculturebrandandaseriesofcountermeasures.
Key words: culturebrand, culturecreativeindustry, digitalcultureindustry
CLC Number:
G127
LISiyu. OnGrowthofLijiangCultureBrand[J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, DOI: 10.3969/j.issn.1009-0479.2017.04.018.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2017.04.018
http://kmyzxb.magtech.com.cn/EN/Y2017/V33/I4/96