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OnGrowthofLijiangCultureBrand

  

  1. (LijiangAcademyofDongbaCulture,Lijiang,Yunnan674199,China)
  • Online:2017-12-05 Published:2017-12-05

Abstract: Lijiangisrichinminorityculturesandtheredantiwarcultures.Lijiangculturebrandsincludecultureorientedtourism,handicraftsarticlebrand,film andTVindustrybrand,festivalcultureindustrybrand,culturalandcreativebrandaswellascommonwealculturebrand,etc.Theupgradeprocessofcultureindustryisthedevelopingprocessofindustryfromnobrand,lowendbrandtothehighendbrand.Thekeyofbuildingculturebrandispayingmuchattentiontothequalityandculturecreativity.Therefore,thewriterputsforwardthesignificanceofcreatingLijiangculturebrandandaseriesofcountermeasures.

Key words: culturebrand, culturecreativeindustry, digitalcultureindustry

CLC Number: