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Tourism DevelopmentStrategyinAreasalongtheStilwellRoad

  

  1. CollegeofTourismandGeographicalScience,YunnanNormalUniversity,Kunming650092,China
  • Online:2011-03-31 Published:2011-03-31

Abstract: AreasalongtheStilwellRoadaremostlypoorandbackwardinsocioeconomicaspect,but theyareabundantintourismresourceswithhugepotentialdevelopment.Soitisofgreatpracticalsignifi canceonhowtomakeuseofadvantageoftourismresourcesintheregiontopromotelocalsocioeconomic development.ThepaperfirstbriefstheStilwellRoad,thencarriesoutSWOTanalysis,finallyproposes thetourism developmentstrategyontouringpoorsupport,ecotourism,poleaxisdevelopmentand tourismcooperation.

Key words: StilwellRoad, SWOTanalysis, tourismdevelopmentstrategy

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