HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i ›› 2020, Vol. 36 ›› Issue (6): 93-.DOI: 10.3969/j.issn.1009-0479.2020.06.017
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Abstract: ＢｙａｎａｌｙｚｉｎｇｔｈｅＳＷＯＴａｎｄｔｈｅｄｅｍａｎｄｏｆｔｈｅｍｅｄｉｃａｌｍａｒｋｅｔ，ｉｔｉｓｆｏｕｎｄｔｈａｔｔｈｅｐｅｎｅｔｒａｔｉｏｎｏｆｓｏｃｉａｌｃａｐｉｔａｌｉｎｔｏｔｈｅｍｅｄｉｃａｌｍａｒｋｅｔｉｓｇｅｔｔｉｎｇｄｅｅｐｅｒａｎｄｄｅｅｐｅｒｗｉｔｈｔｈｅｄｅｅｐｅｎｉｎｇｏｆｍｅｄｉｃａｌｒｅｆｏｒｍ，ａｎｄｔｈｅｃｏｍｐｅｔｉｔｉｏｎａｍｏｎｇｖａｒｉｏｕｓｍｅｄｉｃａｌｉｎｓｔｉｔｕｔｉｏｎｓｉｎｔｅｎｓｉｆｉｅｓ．Ｉｍｐｒｏｖｉｎｇｔｈｅｑｕａｌｉｔｙｏｆｍｅｄｉｃａｌａｎｄｎｕｒｓｉｎｇｓｅｒｖｉｃｅｉｓａｎｅｆｆｅｃｔｉｖｅｍｅａｓｕｒｅｆｏｒｐｒｉｖａｔｅｈｏｓｐｉｔａｌｓｔｏｅｎｈａｎｃｅｔｈｅｉｒｃｏｒｅｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ．Ｃｏｎｓｔｒｕｃｔｉｎｇｔｈｅｓｅｒｖｉｃｅｑｕａｌｉｔｙｇａｐｍｏｄｅｌｏｆｐｒｉｖａｔｅｈｏｓｐｉｔａｌｓａｎｄｓｔｒｅｎｇｔｈｅｎｉｎｇｔｈｅｓｅｒｖｉｃｅｑｕａｌｉｔｙｍａｎａｇｅｍｅｎｔｏｆｐｒｉｖａｔｅｈｏｓｐｉｔａｌｓｃａｎｉｍｐｒｏｖｅｔｈｅｓｅｒｖｉｃｅｍａｒｋｅｔｉｎｇｌｅｖｅｌｏｆｐｒｉｖａｔｅｈｏｓｐｉｔａｌｓ，ｈｅｌｐｃｕｓｔｏｍｅｒｓｅｎｈａｎｃｅｔｈｅｐｅｒｃｅｉｖｅｄｖａｌｕｅｏｆｓｅｒｖｉｃｅ，ａｎｄｏｂｔａｉｎｔｈｅｒｅｃｏｇｎｉｔｉｏｎｏｆｐｒｉｖａｔｅｈｏｓｐｉｔａｌｓｂｙｔｈｅｐｕｂｌｉｃ．
Key words: ｐｒｉｖａｔｅｈｏｓｐｉｔａｌｓ, ｓｅｒｖｉｃｅｍａｒｋｅｔｉｎｇ, ｓｅｒｖｉｃｅｑｕａｌｉｔｙｍａｎａｇｅｍｅｎｔ, ｔｈｅｇａｐｓｍｏｄｅｌｏｆｓｅｒｖ ｉｃｅｑｕａｌｉｔｙ
CLC Number:
Ｒ１９７.３２２
ＺＨＡＮＧＲｕｉｊｕｅ１, ＣＨＥＮＧＪｉｅ２, ＬＩＹａｂｉｎ１, ＺＨＯＵＸｉａｘｉａ１. ＲｅｓｅａｒｃｈｏｎＳｅｒｖｉｃｅＭａｒｋｅｔｉｎｇｏｆＰｒｉｖａｔｅＨｏｓｐｉｔａｌｓＢａｓｅｄｏｎＳｅｒｖｉｃｅＱｕａｌｉｔｙＧａｐＭｏｄｅｌ[J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, 2020, 36(6): 93-.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2020.06.017
http://kmyzxb.magtech.com.cn/EN/Y2020/V36/I6/93
