JOURNAL OF KUNMING METALLURGY COLLEGE ›› 2017, Vol. 33 ›› Issue (2): 86-89,122.DOI: 10.3969/j.issn.1009-0479.2017.02.018
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LI Yabin
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Abstract: Researchtopublicprivatepartnershipintourismmarketingaimsatunderstandingthecharacteristicsandkeypointsofthepartnershipmodeinthemoderntourismindustry,learningthecomparativelymaturepracticalexperiencefromhomeandabroad,developingpotentialtourismresourcesinYunnan,andfindingthewayssuitableforcarryingouttourismdestinationmarketinginYunnan.Throughtheintroductionofthecharacteristicsandappliedexperienceofpublicprivatepartnershipintourismdestinationmarketing,andanalysestheadvantagesanddisadvantagesofYunnantourismmarketing,thisstudyproposesfollowingmeasuresforthepubliprivatepartnershipintourismdestinationmarketing:establishingthecooperationplatform;appropriatelyoutsourcingpublicserviceproducts;carryingoutthejointmarketingintheregionaltourism.
Key words: public private partnership, reginal tourism, destination marketing
CLC Number:
F592.1
LI Yabin. Research to Public private Partnership in Tourism Marketing: Taking a Case Study of Yunnan[J]. JOURNAL OF KUNMING METALLURGY COLLEGE, 2017, 33(2): 86-89,122.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2017.02.018
http://kmyzxb.magtech.com.cn/EN/Y2017/V33/I2/86
