关键词: 橱窗设计, 女性消费者, 消费心理

Abstract:

In this paper,  we mainly study the relationship between window design and female consumer psychology，and expound how to convey the information of the window design to female consumers stimulate their purchasing desire.  Businesses want to achieve good sales，it is necessary to consider all aspects of the attributes of the commodity itself and use various artistic techniques，cleverly integrated in to the window environment with the goods.  To meet the needs of women's beauty，businesses should pay attention to the emotion，the pursuit of individual psychological needs，so as to attract female consumers, impress female consumers, and thus stimulate the consumption of women.

Key words: window design, female consumer, consumer psychology