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    26 September 2013, Volume 29 Issue 4
    OnEntrepreneurshipFinanceEducationforCollegeStudent
    CHEN Wen-Xiang, ZHANG Long
    2013, 29(4):  1-7.  doi:10.3969/j.issn.1009-0479.2013.04.001
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    Entrepreneurshipisanimportantdriverofsocioeconomicdevelopment,andalsooneofmajorwaystocreatejobsinChina.BasedonasamplingsurveyofcollegestudentsentrepreneurshipeducationinYunnanprovince,thispaperanalyzesthecurrentsituationandproblemsofpresententrepreneurshipeducation.Beingignorantoffinanceanditsskillsisahighlightedproblemforcollegestudents.Thusitisofgreatnecessitytostrengthenentrepreneurshipfinanceeducationincollegesanduniversities.
    AStudyonTechnicalControlbasedGuidanceSystemofCollegeStudentsPublicOpinionsonInternet
    GAO  Juan, TANG Yu-Yang, WEN Ai-Hua
    2013, 29(4):  8-11.  doi:10.3969/j.issn.1009-0479.2013.04.002
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    StartingfromcharacteristicsofpublicopinionsonInternet,thispaperfirstanalyzesthetheoreticalfoundationfromtheperspectivesofConstructivism,InformalLearning,SituatedCognitiontheoryandSystemtheory.Basedontheprinciplesofstaticfilteringanddynamicmonitoring,itthen,proposesafourinoneguidancesystemofcollegestudentspublicopinionsonInternet,inwhichtechnicalcontrolfunctionsasthemeans,ideologicalguidanceasthefoundation,legalbindingastheprotectionandmoralelfdisciplineastheaim.
    OnSystem ConstructionbasedDevelopmentofYunnanVocationalEducationGroup
    JIANG  Hui, YANG Hong-Wei
    2013, 29(4):  12-15.  doi:doi:10.3969/j.issn.1009-0479.2013.04.003
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    CollectivizedschoolrunningbytheVocationalEducationGroupisstillunderexplorationandalsoavocationaleducationcombotakingenterprisesaslinks.Torealizeresourcessharingandcomplementeachothersadvantagesamongthegroup,thispaperarguesthatsystem constructionshouldbestrengthenedfromwhatevergovernmentlevelorauthorityconcernedlevel,grouplevel,memberunitlevelinordertocreateapleasantenvironmentforgroupdevelopment.Yunnanisanunderdevelopedprovince,wheredevelopmentofvocationaleducationfacesmanydifficulties.Withbridgeheadconstructionahistoricalopportunityfordevelopment,itexploreshowsystemconstructionpromotesthedevelopmentofthevocationaleducationgroupgradually,anditspracticalsignificance.
    Structuring& PromotingaCultivatingModeofStudentsProfessionalAccomplishmentinHigherVocationalColleges
    YE  Yi, CHEN Zhi-Gang, ZOU Shun-Qian, HE  Miao
    2013, 29(4):  16-19.  doi:10.3969/j.issn.1009-0479.2013.04.004
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    Byafieldresearch,theauthorsfindoutwhatprofessionalaccomplishmentgraduateshavetoequipthemselveswithandhowimportantitisforrecruiters,especiallygraduatesimplicitprofessionalaccomplishment.Gettinggeneralideasofstudentspresentsituation,basedontheeducationalpractice,theyexploresanewwaytopromotestudentsprofessionalaccomplishmentinhighervocationalcollegesandestablishamorerationaleducationalmodetomeetthesocietysneeds.
    AResearchonStudentsLearningMotivationandWaystoPromoteItinHigherVocationalColleges
    ZHANG  Yin, YE  Yi, HE  Miao, LI Jian-Quan, ZOU Shun-Qian
    2013, 29(4):  20-23.  doi:10.3969/j.issn.1009-0479.2013.04.005
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    Consideringcollegestudentslackoflearningmotivation,onthebasisoftraditionalpedagogyandpedagogicalpsychology,thispaperinnovativelyproposesamodelofstudentslearningmotivation.Then,accordingtothepresentsituation,itfocusesonproblemsoflearningmotivationandanalyzesthesourcesofstudentslearningmotivationbythreesamplesurveysinechelonandscientific&effectivedata.
    AStudyonDualSystembasedEvaluationCriterionofProfessionalizedGrowthofPublicCoursesLecturers
    ZHANG Li-Ying, ZHANG Xue-Jun
    2013, 29(4):  24-27.  doi:10.3969/j.issn.1009-0479.2013.04.006
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    Toguidetheprofessionalizedgrowthofpubliccourseslecturersinvocationalcolleges,thispaperelaboratesprinciplesandfundamentalsofevaluationcriterioninDualSystembasedonrecentresearches.Withrelevanttheoriesandasurveyanalysisasbases,italsoestablishesanevaluationcriterionforschoolbasedtraining,consistingofthreefirstlevelindexes,twelvesecondlevelindexesandfortytwoobservationpoints,aimingtoprovideareferenceforprofessionalizedgrowthofpubliccourseslecturersinvocationalcolleges.
    ExplorationofLecturersPerformanceManagementinPrivateUniversities
    YE  Jie
    2013, 29(4):  28-31.  doi:10.3969/j.issn.1009-0479.2013.04.007
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    Educationqualityisthelifelineinprivateuniversities,inwhichlecturersplaythemostessentialroles.Itisofpracticalsignificancetotakelecturersperformancemanagementasanimportantresearchissueinuniversitymanagement,tostudylecturersperformancemanagementandtoenhancethecorecompetitivenessforprivateuniversities.Thepresentstageofperformancemanagementstillrestsonassessment,withnoanysustainabledevelopmentideas.Tokeepafootholdinthesocietyandasustainabledevelopment,performancemanagementmustbestrategicallytakenintoconsiderationinprivateuniversities.Thus,thispaperintroducesabalancedscorecard(BSC)intoperformancemanagement,whichcanhandlenotonlyfinancialperformanceindicator,butalsobusinessindicator.Thebusinessindicatorfunctionsasthedriveoffuturefinancialperformance,linkingperformancemanagementwithuniversitiessustainableandstrategicdevelopment.
    OnAccountingMajorinLessDevelopedAreas:LijiangTeachersCollegeasaCase
    LI  Yun
    2013, 29(4):  32-36.  doi:10.3969/j.issn.1009-0479.2013.04.008
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    ByconductingaquestionnaireinLijiangTeachersCollege,thispapercomestoaconclusionthattheaccountingmajorinlessdevelopedareashasgreatprospectsfordevelopmentaccordingtoitspresentenrollment&employment.Inviewofstudentslowsatisfactiontocurriculumdesignandtheirhighvaluesonaccountingbasicskillsandknowledgeeitheroncampusoroffcampus,whatmattersmostisaccountingpracticeforimprovingstudentsaccountingability,whichisalsoaneffectivewaytostrengthenqualityeducation.
    PerformanceAnalysisinHigherVocationalChineseTeaching
    LI Chun-Hua, QI  Bin
    2013, 29(4):  37-39.  doi:10.3969/j.issn.1009-0479.2013.04.009
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    ItisauniversalphenomenonthatperformanceconsciousnessisnotlaidemphasisoninhighervocationalChineseteachingpractice.InviewofstudentspoorenthusiasmandinitiativeinlearningChinese,andpresentrelevantresearchesmainlyfocusingonresultsandmanagementfunctions,thispaperanalyzeshowteacherspersonalitiesinfluencestudentsinteachingprocess,andexploresstrategiesofChineseteachingperformancebymeansofpromotingstudentsenthusiasmandinitiativetolearnChinese.
    AStudyonCollegeStudentsInterestsinSportsandDifferencesinYunnanProvince
    NI Yong-Hui, LIU Chang-Hong, CHEN Yu-Hua
    2013, 29(4):  40-43.  doi:10.3969/j.issn.1009-0479.2013.04.010
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    TheauthorsofthispaperconductedasurveyinYunnanprovinceconcerningcollegestudentsinterestsinsportsandthedifferences.Theresultshowsthatstudentshavestronginterestsinsports,butthereareslightdifferencesamongfollowingpairsofvariables:boystudentsvsgirlstudents;minoritystudentsvsHanstudents;studentsfromurbanareasvsstudentsfromruralareas;studentsfromonechildfamiliesvsstudentsfromfamilieswithmorethanonechild.Finallysomesuggestionsareputforwardregardinghowtodevelopstudentsinterestsinsports.
    ParetoAnalysisofSafetyRiskFactorsinStudentsBasketballMatch:KunmingMetallurgyCollegeasaCase
    GANG Wan-Cui
    2013, 29(4):  44-48.  doi:10.3969/j.issn.1009-0479.2013.04.011
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    Itisaproblemforcollegephysicaleducationtosolvehowstudentsbasketballmatchcanbeheldunderthesafestconditions.AfterconductingasamplesurveyandresearchtostudentsparticipatinginthematchesandtheirinstructorsconcerningsafetyproblemsinKunmingMetallurgyCollege,thispapercomestotheconclusionthatinjuriesseemthemostseriousinthematches.ByParetoanalysis,thereare8commonreasonsineitherformalorinformalmatches.Informalmatches,therearefollowingthreereasons:1.thedifferencesofadjustingnegativepsychologicalstateofmindwithinplayersresultinimpropermovesoremotionallossofcontrol;2.playerstendtodosometechnicalmovesoutoftheirreach;3.somejoininthematchinpoorphysicalconditionslikeinjuries,sickness,overfatigueorinpoormentalstate.Ininformalmatches,fourreasonsexistasfollows:1.inappropriatedressingandadornments;2.poorphysicalquality;3.someirresistiblefactorslikeweather,climateandnaturaldisasters;4impropertechnicalmovesorsuddenmovesoutofcontrol.
    OnMainSchoolsofPersonalityTheoryResearchesAbroad
    SONG Jian-Xiang, HE Ya-Yun
    2013, 29(4):  49-56.  doi:10.3969/j.issn.1009-0479.2013.04.012
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    Tolearnanduseforreference,startingfromtheconnotationofpersonality,thispapermakescommentsonsuchmainschoolsaspersonalitytheoriesofpsychoanalysis,neopsychoanalysis,personalitytrait,biology,behaviorism,humanitarianism,sociallearningandcognition.
    AStudyontheCorrelationbetweenEnglishLearningAnxietyandLearnerAutonomyofCollegeStudents
    LIN Hai-Ying
    2013, 29(4):  57-60.  doi:10.3969/j.issn.1009-0479.2013.04.013
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    Aquestionnaireconcerninglearningautonomyandlearninganxietywasconductedtonon-EnglishmajorfreshmeninGXNU,GUETandGUT.Theresultshowstherearecorrelationsforstudentsbetweenlearningautonomyandlearninganxietyinsomedegree.Thebetterlearningautonomyis,thelowerlearninganxietyis,orviceversa.Finally,theresearcherputsforwardsomesuggestionsasfollows:(1)tocreatearelaxingclassroomatmospheretolowerstudentslearninganxietyandguidethemtorationallyunderstandanxiety;(2)toemployproperlearningstrategiestopromotelearnerautonomy;(3)tomakethebestuseofnetworkplatformtocreatealearningspaceforstudents.
    OnRelationshipofBorder& Tourism andtheConceptofBorderTourism
    CHEN Yong-Tao
    2013, 29(4):  61-65.  doi:10.3969/j.issn.1009-0479.2013.04.014
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    Theconceptofbordertourismbecamethestartingpointformanyinthebasictheoreticalresearch,butitisalsoadifficultissuethatwedonothaveaunifiedopinion.Startingfromtheconceptoftheborder,thispaper,throughtheintroductionoftherelationshipbetweentheborderandtourism,analyzesthedefinitionoftheconceptofbordertourism bydomesticexpertsandscholars,combiningwithbordertourism developmentpracticeabroad.From that,itderivesanarrowandabroadconceptofbordertourismandexploratoryconceptofboundarytourism,whichprovidesareferenceforfollowupstudy.
    ANewWayforProcuratorialDepartmentstoServeEnterprises
    LI  Yun
    2013, 29(4):  66-70.  doi:10.3969/j.issn.1009-0479.2013.04.015
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    Withtherapiddevelopmentofeconomyandsociety,manyconflictsconcerningdevelopmentofenterprisesseemquiteobvious,especiallywhenthecrimesinfringinguponthelawfulrightsandinterestsofenterprisesorillegalbehaviorsfromenterprisesthemselvesoccuroccasionally.Itisathoughtprovokingissuehowtheprocuratorialdepartmentsgivefullplaytotheirfunctionsandbetterservetheenterprisestodevelophealthilyandnormally,createafairandjustlegalenvironmentandthenaharmoniousandstablesocialenvironment,sothattheycouldescortforthesoundandrapideconomicandsocialdevelopment.PeoplesProcuratorateinXingshancountyexploreswithenoughlegalbasistoestablishaenterpriselegalrightsprotectionserviceposttomeettheneeds,whichisalsoaneffectivewayforprocuratorialdepartmentstoserveenterprisesinthenewage.
    ExplorationofBusinessEnglishEditingStrategyinLightofPolitenessPrincipleofPragmatics
    LIU Zhi-Cheng
    2013, 29(4):  71-75.  doi:10.3969/j.issn.1009-0479.2013.04.016
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    BusinessEnglishisplayingamoreandmoresignificantroleintheeraofeconomicglobalization,andtheeditingprocessingofbusinessEnglishisofgreatimportanceaswelltoimprovethequalityofbusinessmeetingsandtoenhancebusinesscooperationandcommunications.Pragmaticsisdedicatedtotheresearchofhowtounderstandanduselanguagethroughcontext,whichcoversthetwobasicconceptsofpragmatics:meaningandcontext.ThispaperattemptstoexplorebusinessEnglisheditingstrategiesinlightoffaceorpolitenessprincipleofpragmaticstheory.
    ConceptualMetaphorinEconomicDiscourses:ACaseStudyofSpecialColumnChinainTheEconomist
    CUI  Ying
    2013, 29(4):  76-80.  doi:10.3969/j.issn.1009-0479.2013.04.017
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    Asoneofthemajortheoriesincognitivelinguistics,conceptualmetaphorhasreceivedlotsofattentionfromscholarshomeandabroadsinceitwasfirstbroughtup.Conceptualmetaphoriswidelyusedineconomicdiscourses,inwhichtheeconomistsutilizefamiliarandunderstandablecognitivedomaintoexplaintheunfamiliarandabstractcognitivedomain.Conceptualizationisrealizedthroughthemappingfromsourcedomaintotargetdomain.TakingthespecialcolumnChinainTheEconomistasanexample,thispaperaimstoanalyzethecategories&applicationofconceptualmetaphorineconomicdiscourses,hopingthatitisbeneficialforESPlearnerstoenhancetheirlexislearningandstylisticawareness.
    TheCulturalSemanticsInterpretationforthePoemTHEIMMORTAL-REPLYTOLISHUYITune:BUTTERFLIESLINGERINGOVERFLOWERSinEnglishVersionbyXuYuanchongfrom MaoZedong
    TIAN  Min, CHEN Wen-Hui
    2013, 29(4):  81-84.  doi:10.3969/j.issn.1009-0479.2013.04.018
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    THEIMMORTALREPLYTOLISHUYITune: “BUTTERFLIESLINGERINGOVERFLOWERS”isoneofthepreciouspoemsbyMaoZedongthatexpressedthepoetsprivatefeelingstohiswifeandheartfeltmemoriestohislikemindedfriends.Fromperspectivesofhistory,contextandtherelationshipbetweenthepoetandthepoem,thispaperdemonstratesdiachronicallyandsynchronicallythesemanticsandcultureofthepoematbothmacro&microlevels,byvirtueofwhich,itoffersaperceptionoftheEnglishversionbyXuXuanchong.
    DiaryofaBadYear:TheMultiplevoicesfrom Modernism toPostModernism
    ZHU Xiao-Yuan
    2013, 29(4):  85-88.  doi:10.3969/j.issn.1009-0479.2013.04.019
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    DiaryofaBadYear,byJ.M.Coetzeeandpublishedin2007,completelydeconstructsthetraditionallinearnarrativepatternandexploresaninnovativeartforminnovel.Withthehelpofelementsofmodernismandpostmodernism,mixingfictionandnonfictionnarrativemethodstogether,thisnoveldemonstratesapolyphonicworldbyusingauniquenarrativepattern,dispellingthedepthperception,historicalsenseandthesubjectivity,thensteppingintoapolyphonicworld.Bydiscussingthepolyphonicstructure,analyzingthemultiplevoicesamongcharacters,andtheexploringinnermusicalstructure,itaimsatdiscoveringthestigmataofmodernismandpostmodernism.