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AnalysisofClusteringModelandItsUseinCustomerRelationshipManagement

  

  1. FaculyofArtsandScience,KunmingMetallurgyCollege,Kunming650033,China
  • Online:2011-01-31 Published:2011-01-31

Abstract: Itisatendencytousemoderndataminingtechnologytoanalyzeandhandlecustomers'infor mationforenterprisestoimprovetheirmanagement.Clusteringisanimportantmethodindatamining. Afterintroducingtheconceptofclustering,thepaperdiscussedseveraltypicalclusteringalgorithms.Ap propriateclusteringalgorithmswereusedincustomerdataanalysisinDuo'erhuiSupermarkettogetthe bestclassificationofcustomersandguidebusinessdecisions.

Key words: clustering, customerrelationshipmanagement(CPM), datamining(DM)

CLC Number: