HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i ›› 2011, Vol. 27 ›› Issue (1): 13-16.DOI: 10.3969/j.issn.1009-0479.2011.01.004
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Abstract: Itisatendencytousemoderndataminingtechnologytoanalyzeandhandlecustomers'infor mationforenterprisestoimprovetheirmanagement.Clusteringisanimportantmethodindatamining. Afterintroducingtheconceptofclustering,thepaperdiscussedseveraltypicalclusteringalgorithms.Ap propriateclusteringalgorithmswereusedincustomerdataanalysisinDuo'erhuiSupermarkettogetthe bestclassificationofcustomersandguidebusinessdecisions.
Key words: clustering, customerrelationshipmanagement(CPM), datamining(DM)
CLC Number:
O213
WANG Yue, YANG Jiao, TAN Yuan-Rong. AnalysisofClusteringModelandItsUseinCustomerRelationshipManagement[J]. HPMug2oMmNrOfxWQHLiEksa6s0hFu9Ox348d7QefarYlaFR5ArkhOwm3Da1pmxmxCtenj1+6luWD#r#n+EPn9L6Ce+9onqnMlT+i, 2011, 27(1): 13-16.
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URL: http://kmyzxb.magtech.com.cn/EN/10.3969/j.issn.1009-0479.2011.01.004
http://kmyzxb.magtech.com.cn/EN/Y2011/V27/I1/13